SportsEngine Inc., an NBC Sports Group company, and the leading provider of sport relationship management software, announced that it has partnered with, TrueSport, a positive youth sports movement powered by the U.S. Anti-Doping Agency (USADA), to launch the Champion Coach Recognition Program.

Launching on National Coaches Day, October 6, SportsEngine and TrueSport will solicit nominations for youth sports coaches who embody the values promoted by TrueSport – sportsmanship, character-building and life skills, and clean and healthy performance. The nomination form is available on SportsEngine here and the nomination period runs from Sunday, October 6 through Saturday, November 9.

The winning coach’s team will receive a visit from a TrueSport Athlete Ambassador and the winning coach will be awarded the grand prize of a $2,500 Visa gift card from SportsEngine. Two honorable mention winners will each receive $500. Nominations can include high school, middle school or club team coaches of kids between the ages of 5 to 18.

“The life lessons taught by coaches through sport help shape a young person’s life. At SportsEngine, we see the dedication that coaches put into young athletes and we are excited to offer a way to recognize those individuals,” stated Jody Vogelaar, senior vice president of marketing and content, SportsEngine. “We are excited to present this award in tandem with TrueSport to a truly deserving individual.”

“We are proud to partner with SportsEngine on an initiative that recognizes and rewards the impact coaches have in the youth sports community,” said Dr. Jennifer Royer, director of TrueSport and Elite Education. “We are excited to work together to honor and award coaches who take time out of their day to help change the lives of youth athletes around the country.”

TrueSport aims to provide youth the skills necessary to succeed in both sports and life, and teaching those lessons requires the help of coaches. The TrueSport Coaching Certification program invites coaches from all levels of play to refresh their intentions, continue their education, and prepare athletes for long-term success. As a result, the intentionally taught life skills coaches pass along to their athletes enhance the experience their athletes have in sport.

SportsEngine serves millions of athletes, coaches, parents and team administrators across its multiple sports management software platforms, tournament management applications and mobile apps. As part of its commitment to get more kids in sports, SportsEngine also runs the nation’s largest youth sports hub and search directory,, to make it easier for parents to learn about sports programs in their area and sign their child up for a new sport.