SGB Update Sports & Fitness
Trade Groups Welcome Tariff Delay
Retail and industry trade groups – including OIA, SFIA, SIA, AAFA, NRF, RILA and CTA – all welcomed the tariff delay on $250 billion worth of Chinese goods while urging for a longer-term solution. The delay came as the U.S. and China agreed on the outlines of a partial trade accord.

Stryking And FC Bayern Munich Sign Licensing Partnership For Digital Collectibles
Stryking Entertainment, a subsidiary of Animoca Brands, and leading German football club FC Bayern Munich have signed a licensing partnership to produce and distribute digital collectibles based on FC Bayern players.
Nike Oregon Project To Shut Down
The Nike Oregon Project, Nike’s elite track and field training program, is being shut down. The news came 10 days after Oregon Project head coach Alberto Salazar was given a four-year ban by the U.S. Anti-Doping Agency (USADA) for doping conduct.
Puma Partners With Fédération Royale Marocaine De Football
Puma has signed a new multi-year partnership with the Fédération Royale Marocaine de Football, adding the country to its increasing portfolio of national team federations.
Governors Challenge Announces Partnership With Under Armour
The Governors Challenge, the largest holiday basketball tournament in the country that’s held in Salisbury, MD, announced a new partnership with Under Armour.
TYR Sports Co-Founder Retires
Two-time Olympic swimmer and TYR Sport co-founder Steve Furniss announced his retirement after 34 years at the company.
Big 5 Appoints Board Member
Big 5 Sporting Goods Corporation announced the appointment of Stephen Carley to its board of directors.
Garmin Announces Support Of National Runners Alliance
Garmin International Inc. announced its involvement in the national Runners Alliance, an advocacy initiative to help fight the harassment that female runners experience while exercising.
Optimism Grows For Limited China Trade Deal
With the 13th round of U.S.-China trade negotiations set to begin Thursday in Washington, both sides are reportedly considering an “interim” deal that would suspend planned further U.S. tariffs in exchange for additional purchases of American farm products.

Anta Sports To Suspend NBA Contract Renewal Talks
Anta Sports announced it is cutting off contract renewal negotiations with the NBA in the wake of Houston Rockets general manager Daryl Morey’s tweet about Hong Kong, according to Reuters.

US Relaxes Sponsorship Rules For Olympic Athletes
U.S. Olympic and Paralympic athletes will be able to thank personal sponsors, appear in advertisements for those sponsors and receive congratulatory messages from them during next year’s Tokyo Games under guidance released Tuesday by the U.S. Olympic and Paralympic Committee. Athletes’ personal sponsors will also be able to run generic ads during the Olympics.
CrossFit Launches Search For Fittest Woman And Man In Every Country
At the conclusion of the 2020 Reebok CrossFit Games Open in October, CrossFit Inc. will find the fittest man and woman in every eligible country participating in the worldwide CrossFit Open and crown them national champions.
ICSC Sees 4.9 Percent Increase In Holiday Spending
ICSC forecasts 4.9 percent increase in holiday spending over last year for a total of $832.3 billion, with 90 percent of shoppers spending in physical stores.
Next Ventures Announces Former Nike Executive As Managing Partner
Next Ventures, the venture fund co-founded by Lance Armstrong focused on growth opportunities in the sports, fitness, nutrition, and wellness markets, announced the addition of Melanie (Mel) Strong as a managing partner. Strong led several businesses for Nike.
Fitbit Diversifies Its Supply Chain Outside Of China
Fitbit announced that it has undertaken a plan to shift its manufacturing operations outside of China for effectively all of its trackers and smartwatches.