SGB Update Sports & Fitness

Authentic Brands Group Launches Sports Illustrated CBD Product Line

Authentic Brands Group (ABG), owner of the Sports Illustrated brand, announced a strategic partnership with Sentia Wellness, a leading distributor of CBD-infused wellness products to produce and distribute Sports Illustrated and Sports Illustrated Swim-branded CBD-infused topicals.

Cascade Maverik Expands Partnership With US Lacrosse

Cascade Maverik Lacrosse has signed a new multi-year partnership agreement with US Lacrosse, the U.S. men’s and women’s national teams and the National Team Development Program (NTDP).

Deckers Brands Q3 Easily Tops Guidance

Deckers Brands Inc. raised its earnings guidance for the year after reporting results for the third quarter ended December 31 that easily topped its outlook. Sales grew 2.6 percent at Ugg and jumped 63.6 percent for Hoka One One. Teva and Sanuk both suffered double-digit declines.

NRF And RILA Welcome Signing Of USMCA Legislation

The National Retail Federation (NRF) and Retail Industry Leaders Association (RILA) each welcomed Wednesday’s signing by President Trump of legislation to implement the United States-Mexico-Canada Agreement.

H&M Appoints New CEO

H&M said Karl-Johan Persson has stepped down as CEO to assume the role of chairman, after his father Stefan said he would relinquish that role. COO Helena Helmersson has been appointed CEO.

RYU Apparel Seeks To Enter Consultant Agreement

RYU Apparel, the Vancouver-based athletic apparel brand, is seeking to raise $7 million in capital in order to enter a consulting arrangement and pursue a plan to bring RYU to profitability over the two-year period.

Adidas Lays Out Roadmap To Be Plastic Free By 2024

Adidas is introducing two new fabrics that use 100 percent recycled polyester, Primeblue and Primegreen, and announced several more commitments as part of its goal to use only recycled polyester for its shoes and clothing by 2024.

Asics Ventures Invests In Smart Shoe Technology

Asics Corporation announced that its investment subsidiary Asics Ventures Corporation invested in a Japanese startup No New Folk Studio Inc., developer of sensing solution Orphe Track, which measures and analyses foot movement.

Nike Facing SEC Investigation Over Illicit Payments, Jury Told

Nike Inc. is facing a probe from the U.S. Securities and Exchange Commission over illicit payments to elite youth basketball players, according to a lawyer for Micheal Avenatti, the celebrity lawyer facing trial for allegedly trying to extort millions of dollars from Nike, according to Bloomberg News.

Penn National Gaming To Acquire Barstool Sports

Penn National Gaming, a regional gambling operator, has reached an agreement to acquire Barstool Sports, the controversial digital sports publisher. The deal values the Boston-based sports blog at $450 million.

Esports Learning Platform Secures $5M Funding Round

ProGuides, an esports learning platform, announced a $5 million seed funding round led by M13 with participation from previous pre-seed investors Amplify LA, Quest Venture Partners, and the GFR Fund.