SGB Update Sports & Fitness

True Fitness Announces Leadership Changes

True Fitness announced several new hires to its sales and marketing team, including David Trulaske, Marshall Hansen, John Talley and Dean Bowrosen, effective immediately.

Adidas To Create NIL Network

Adidas announced that it would create a name, image and likeness (NIL) network for up to 50,000 college athletes to become paid endorsers for the brand.

Fila Group’s Sales Expand 8 Percent In Fourth Quarter

Korea-based Fila Group reported sales grew 7.9 percent in the fourth quarter and 21.3 percent in the full year. At Fila USA, sales were down 8.7 percent in the fourth quarter but grew 11.5 percent for 2021.

Nike’s Q3 Tops Wall Street’s Targets On Digital Momentum

Nike, Inc. reported earnings topped Wall Street’s targets by 15 cents in the fiscal third quarter ended February 28 with sales also slightly ahead of estimates. Sales grew 8 percent on a currency-neutral basis, led by a 17 percent gain in DTC and a 22 percent gain in digital. Double-digit digital growth in North America, APLA and EMEA offset declines in Greater China.

Foot Locker Hires President, Global Brands

Foot Locker Inc. announced it hired Samantha Lomow as president, Global Brands. Lomow joins the company from Hasbro, Inc., where she was president, Branded Entertainment.

Under Armour Supply Chain Exec Joins Figs

Jami Pinto, formerly senior vice president, global product supply at Under Armour, has become chief global product and sustainability officer at Figs, the manufacturer of scrubs and medical apparel.