SGB Update Sports & Fitness
True Fitness Announces Leadership Changes
True Fitness announced several new hires to its sales and marketing team, including David Trulaske, Marshall Hansen, John Talley and Dean Bowrosen, effective immediately.

Adidas To Create NIL Network
Adidas announced that it would create a name, image and likeness (NIL) network for up to 50,000 college athletes to become paid endorsers for the brand.

Anta Sports’ Sales Grew 39 Percent In 2021
Anta Sports reported sales for the year ended December 31 vaulted 38.9 percent to RMB49.32 billion ($7.74 bn). Sales for Amer Sports were up 18.1 percent.
Sacks Parente Golf To Open Shaft Manufacturing Facility In Missouri
Sacks Parente Golf, a specialist in putters based in Camarillo, CA, announced plans to open a golf shaft manufacturing and design facility in St. Joseph, MO.
Tennis Sees Significant Growth In 2021 Participation And Equipment Sales
The USTA announced that tennis showed significant growth in participation and equipment sales in 2021, marking the second year for the trend.

Fila Group’s Sales Expand 8 Percent In Fourth Quarter
Korea-based Fila Group reported sales grew 7.9 percent in the fourth quarter and 21.3 percent in the full year. At Fila USA, sales were down 8.7 percent in the fourth quarter but grew 11.5 percent for 2021.

Macy’s Expands Backstage Store-Within-Store Concept
Macy’s announced plans to expand its store-within-store Backstage locations across the U.S. beginning April 9 through June 2022 with 37 new locations nationwide.

Nike’s Q3 Tops Wall Street’s Targets On Digital Momentum
Nike, Inc. reported earnings topped Wall Street’s targets by 15 cents in the fiscal third quarter ended February 28 with sales also slightly ahead of estimates. Sales grew 8 percent on a currency-neutral basis, led by a 17 percent gain in DTC and a 22 percent gain in digital. Double-digit digital growth in North America, APLA and EMEA offset declines in Greater China.
BSN Sports Partners With Generation ESports
BSN Sports, a division of Varsity Brands, has partnered with Generation Esports as the uniform and apparel partner of its High School Esports League.
Foot Locker Hires President, Global Brands
Foot Locker Inc. announced it hired Samantha Lomow as president, Global Brands. Lomow joins the company from Hasbro, Inc., where she was president, Branded Entertainment.

Kohl’s Confirms Buyout Interest From ‘Multiple’ Parties
Kohl’s Corp. acknowledged receipt of multiple preliminary indications of interest in acquiring the company. The proposals received are non-binding and without committed financing.
The Renewal Workshop Acquired By Bleckmann
The Renewal Workshop, based in Cascade Locks, OR, has been acquired by Dutch logistics company Bleckmann.
Under Armour Supply Chain Exec Joins Figs
Jami Pinto, formerly senior vice president, global product supply at Under Armour, has become chief global product and sustainability officer at Figs, the manufacturer of scrubs and medical apparel.
Accelerated Systems Appoints Director Of Sales, E-Mobility
Accelerated Systems, Inc. (ASI) has hired Adam Micklin as director of Sales, E-Mobility.
Slinger Shows Slight Sales Gain In Fiscal Third Quarter
Slinger Bag, Inc., the parent of Slinger Bag, reported sales inched up 2.4 percent in its fiscal third quarter and surged 65.8 percent in the nine months ended January 31.