SGB Update Sports & Fitness

IFit Hires New CEO

IFit, Inc., the parent of NordicTrack, hired Kevin Duffy as chief executive officer, effective immediately. Previously, he was CEO of Sound United, parent of the Bowers & Wilkins and Denon audio brands.

Academy Sports Opens New Store In Indiana

Academy Sports + Outdoors will officially open a new store in Jeffersonville, IN, located at 1600 Veterans Pkwy, in the Jeffersonville Town Center, on October 7.

F45 Confirms Buyout Offer

F45 Training Holdings Inc., the fitness studio, confirmed that it received an unsolicited preliminary non-binding proposal from Kennedy Lewis Investment Management LP (KLIM) to acquire all of the outstanding shares of common stock of the company, not already beneficially owned by KLIM.

Peloton Partners With Hilton Hotels

Peloton Interactive, Inc. announced a partnership with Hilton Hotels, making Hilton the first hospitality brand to feature Peloton’s bikes across its U.S. hotel portfolio.

Spanx Promotes Kim Jones To CEO

Spanx, LLC. announced that Kim Jones had been promoted to CEO effective immediately. Jones takes over the top executive position from Spanx founder Sara Blakely, who remains executive chairwoman.

Adidas Extends Partnership With Arsenal

Adidas extended its partnership agreement with premier club league Arsenal until 2030. The announcement comes following a summer where Adidas hosted pre-season training camps for Arsenal’s men’s and women’s teams at its global headquarters in Herzogenaurach, Germany.

Athleta Launches Resale Program

Athleta launched its first resale platform, Always Athleta, in partnership with ThredUp. Owned by Gap, Inc., the platform will be used to understand customer purchasing behavior better and attract new customers to the brand.

Peloton Loses Lululemon Infringement Lawsuit

According to Reuters, a U.S. judge today dismissed Peloton’s lawsuit seeking a declaration that it did not infringe Lululemon’s patents in developing its apparel line.

Nike’s Q1 Tops Wall Street Targets

Nike, Inc. reported sales grew 4 percent on a reported basis and 10 percent on a currency-neutral basis in the first quarter ending August 31.