SGB Update Sports & Fitness

Highway Two Adds New Hires

Highway Two (H2), the North American importer and distributor of cycling brands Continental, Selle Royal, Fizik, crankbrothers, Brooks England, ABUS, Knog, and 100%, announced hires in finance, operations, sales, and marketing.

Former Nike COO Joins Jigx’s Board

Jigx, the mobile application development SaaS based in Seattle, WA, announced that Eric Sprunk, former Nike COO, has been appointed to its Board of Directors. Sprunk is also an investor in the brand.

Lacoste Names Deputy CEO

Lacoste promoted Catherine Spindler to deputy chief executive officer. Spindle joined Lacoste as chief brand officer in 2019.

Adidas Issues Profit Warning, Blames Ongoing China Weakness

Adidas announced preliminary results for the third quarter and reduced its full-year 2022 guidance. The company’s new outlook takes into account a further deterioration of traffic trends in Greater China as well as a significant inventory build-up as a result of lower consumer demand in major Western markets since the beginning of September, which is expected to lead to higher promotional activity during the remainder of 2022.

Five Iron To Open In Atlanta

Five Iron Golf has signed a lease at 675 W Peachtree Street, located in Midtown, Atlanta, marking its first Southeast location.

New Testing Shows High Levels Of BPA In Sports Bras And Athletic Shirts

On Wednesday, the Center for Environmental Health (CEH) sent legal notices to eight brands of sports bras and six brands of athletic shirts after testing showed the clothing could expose individuals to up to 22 times the safe limit of the chemical bisphenol A (BPA), according to California law.

Li Ning Sees High-Single-Digit Q3 Comps

Li Ning Company Ltd. reported same-store sales for its overall platform excluding Li-Ning Young stores registered a high-single-digit increase in the third quarter on a year-on-year basis.

Study Shows Women’s Sport Sponsorships Expanded 20 Percent In 2022

Sponsorship deals across women’s sports increased 20 percent year-over-year (YoY) in 2022, according to a study by sponsorship data and advertising services firm SponsorUnited. Nike and Adidas were the top brand partners for both professional and collegiate sports.