OrderMyGear promoted Mykayla Goodwin to VP of strategy, identifying growth opportunities and guiding company strategy through market research and strategic planning.

Since joining the company in 2019, Goodwin has built the product marketing function and supported the company in multiple roles, including marketing, product management and strategy. Goodwin leads the integration of OMG and BrightStores following the recent acquisition. She will also continue to assist with positioning to ensure and understanding of who OMG is and how the company helps promotional product distributors, apparel decorators and team dealers grow online sales.

“Mykayla has played an enormous role since she started with us in product marketing,” said Leonid Rozkin, CEO of OMG. “Her understanding of the industry, our clients and our solutions is second to none. She was instrumental in helping us identify BrightStores as the ideal acquisition to create a clear leader in online stores. Today she turns her attention to ensuring the success of the integration and will work closely with clients to help us identify ways to continue fueling their growth and make technology easier along the way.”

Prior to joining OMG, Goodwin led product marketing at Kibo Commerce responsible for positioning and messaging, analyst relations and market intelligence.