SGB Update Sports & Fitness
Adidas Renews Partnership With Newcastle United
Adidas renewed its partnership with Newcastle United, the U.K. soccer club that competes in the Premier League, as its kit sponsor.
NBDA Establishes Bicycle Industry E-Bike Safety & Standards Panel
The quarterly platform is expected to serve as a central hub for experts to engage in discussions, share insights and formulate best practices, with the goal of enhancing safety and compliance across the e-bike market.

Canyon Ranch Secures $150 Million Equity Investment
Canyon Ranch, the upscale wellness club based in Fort Worth, RX, reported it secured an investment of $150 million from VICI, a New York-based real estate investment trust specializing in entertainment projects, to support expansion projects.
Rally House Opens Store in Cleveland Market
Rally House opened a retail store at the Great Lakes Mall in Mentor, OH, just east of the Cleveland metro.

Report: Starter Plans Comeback With New Licensing Deals
Starter is reportedly negotiating on-field licensing deals with the Fox Sports-controlled USFL and the Arena Football League as part of a comeback.

Galvin Green Appoints Global Sales Director
Premium hi-tech golf apparel brand has appointed experienced corporate executive Per Ågren to a new position as its global sales director.
Westcliff University Partners with Nike/BSN Sports
Westcliff University, based in Irvine, CA, entered into a five-year partnership with Nike through BSN Sports.
Study Names Top Product Placement Brands in Movies and TV
Nike, Adidas, Ray-Ban, Converse and Under Armour ranked as the top-five clothing and accessories brands featured as product placement in films, according to a recent study from U.K.-based Merchant Marine.

Dick’s SG Opens Nine New House of Sports Locations
Dick’s Sporting Goods continues to expand the House of Sport brand and format with nine new locations celebrating grand openings in July and August.
Report: Adidas Exploring Bata India Partnership
Footwear manufacturer Bata India is negotiating with Adidas for a strategic partnership for the Indian market, according to a report from CNBC-TV18, with the talks likely to advance.

Adidas Renews License With Coty For Active Skin and Mind Range
Coty, Inc. renewed its long-term license agreement with Adidas for its Active Skin and Mind range—a collection of deodorants and shower products in sustainable, packaged sustainably, designed to increase skin hydration for athletes to achieve optimal performance and recovery.
Peloton Interactive Launches B2B Platform; Hires Senior VP/GM
Peloton Interactive launched Peloton for Business, housing all of the company’s B2B offerings. In tandem with the service, Greg Hybl was hired as senior vice president and general manager of Peloton for Business.
Bettinardi Golf Opens Showroom In Illinois
Bettinardi Golf opened Studio B in Oak Brook, IL, at 1225 22nd Street, spanning over 7000 square feet.

Farfetch Revenues Tick Down in Q2 as In-Store Decline Offsets Digital Gains
Consolidated total revenue decreased 1.3 percent year-over-year to $572.1 million in second quarter, with an in-store decline offsetting 10.2 percent growth in Digital Platform revenues.
U.S. Jobless Claims Fall As Economy Chugs Along
In the week ending August 12, the advance figure for seasonally-adjusted initial claims declined 11,000 to 239,000 from the previous week’s revised level. The previous week’s level was revised up by 2,000 from 248,000 to 250,000.