SGB Update Sports & Fitness

Nautilus Relaunches BowFlex Brand with New Brand Identity

Nautilus, Inc. relaunched its BowFlex brand identity with new visuals and philosophy, linking it to the idea that “fitness isn’t about fitting into a pair of jeans or someone else’s idea of perfection; it’s about feeling good every time you move.”

Paris Saint-Germain Partners with Lids in Las Vegas

French league football club Paris Saint-Germain (PSG) unveiled a new store in Las Vegas, which Lids will manage. As part of PSG’s long-term partnership with Lids and Fanatics, Lids will oversee operations for the organization’s storefronts.

BRC: Britain Loses 6,000 Storefronts Over Last Five Years

Crippling business rates and the impact of the COVID lockdowns were said to be a key part of decisions for retailers to close stores and think twice about new openings, according to recent analysis by the British Retail Consortium.

Cane Creek Cycling Components Hires Two New Leaders

Cane Creek Cycling Components expanded its internal sales group (ISG), hiring Stephanie Bush as supply chain leader and Lev Weschler as an engineering manager to support riders, bike shops and dealers across the U.S.

Report: Tennis Apparel and Footwear Sales Growing at Double-Digit Pace

In the U.S., sales revenue for tennis apparel increased by 15 percent in the 12 months ended June 2023 and is up 38 percent versus three years ago, according to Circana. Tennis shoe sales grew by 21 percent versus the prior year and increased 37 percent compared to three years ago.