GolfForever reported it closed on a $10 million Series A funding round led by Clerisy, a consumer growth equity fund. Scottie Scheffler, the world’s No. 1 golfer, and PGA Tour winner Tom Kim joined the round as equity investors and are as GolfForever brand ambassadors.

GolfForever markets an at-home training system developed by doctors and fitness experts. The company said it would use the new investment to accelerate its expansion through new industry, athlete and retail partnerships, a multi-state mobile experience tour, a series of planned activations and events, and research initiatives that will impact training system users and golfers worldwide.

“GolfForever was founded with a mission to help golfers of all levels and experience improve their bodies so they can improve their games and play without pain or injury at every age and for as long as possible,” said Jeremy James, DC, CSCS, founder and CEO, GolfForever. “We’re thrilled to join forces with Clerisy and Scottie and Tom, two of the world’s greatest golfers, to accelerate our growth and enable more players to reach and maintain their full potential and enjoy the game for years to come.”

The LPGA reportedly partnered with GolfForever to equip players with GolfForever Swing Trainers, app memberships and onsite training at tournaments as the cornerstone of its fitness program.

“GolfForever is a vital part of my daily warmup and fitness routine and a key contributor to my success over the past two years,” said Scheffler. “I’m proud to help bring our training system to players everywhere, whether you’re a pro like me or a weekend golfer. Every golfer should use it.”

Aside from Scheffler and Kim, GolfForever’s brand ambassadors include PGA Tour pros Zach Johnson, Justin Leonard, Ryan Palmer, and instructor Rick Smith, who has worked with Jack Nicklaus, Phil Mickelson and Vijay Singh, among others.

“The game of golf is growing across the globe, and GolfForever has created a new category in the sport that gives men and women of all ages and skill levels access to the same expertise and daily training as the pros on the PGA and LPGA Tours,” said Lisa Myers, co-founder and managing partner, Clerisy. “The sport’s growth is being propelled by a number of tailwinds, including increasing longevity, rising numbers of outdoor enthusiasts, and interest in on- and off-course experiences among younger and more diverse players. GolfForever was created by medical professionals and expert trainers and the system’s credibility and effectiveness have earned it the endorsement of the sport’s most prestigious players and organizations. We’re proud to partner with Jeremy and the entire team as they bring this unique training system to more golfers at all skill levels.”

GolfForever’s board members and previous investors include Bob Hurst, vice chairman of Crestview Partners and former vice chairman of Goldman Sachs; Amnon Rodan, chairman emeritus of Rodan + Fields; and Howard Jenkins, former chairman and CEO of Publix Super Markets. 

Other science and business advisors include Todd Albert, MD and chief surgeon emeritus at the Hospital for Special Surgery; Troy Van Biezen, DC, ART, BPE, NASM-PES, TPI-CGFI and PGA Tour performance coach; Mark King, CEO of Taco Bell and former CEO of TaylorMade Golf; Mark Ford, Former president, Sports Illustrated Group; and Chris Crowley, who co-authored the New York Times best-seller The Younger Next Year Back Book with Jeremy James.

Image courtesy GolfForever