Pure Hockey announced that it acquired Behind the Mask, a hockey retailer with three locations in Arizona, marking its first entry into the state and growing its reach in the broader U.S. hockey market. 

With the acquisition of Behind the Mask, which is celebrating its 30th anniversary, Pure Hockey operates 77 retail stores across 25 states nationwide.

“We are thrilled to welcome Behind the Mask into the Pure Hockey family,” said David Nectow, CEO of Pure Hockey. “This expansion is not only a testament to the growing popularity of hockey but also a reflection of our unwavering commitment to providing the highest quality products and exceptional service to the hockey community. We’re excited to establish our presence in Arizona and look forward to serving the needs of the local hockey community.”

“We are very excited to find an acquisition partner in Pure Hockey. As the industry leader, Pure Hockey provides an exceptional retail experience that our customers have come to expect from Behind the Mask. This is outstanding news for our customers, and we can’t wait to begin this new journey with the Pure Hockey family,” offered Randy Exelby, owner of Behind the Mask.

Behind the Mask has a freestanding store in Scottsdale, AZ, and locations within AZ Ice Peoria and AZ Ice Gilbert. The company supports local youth hockey programs, leagues and teams, fostering growth and development at the grassroots level. 

Pure Hockey will host a grand opening later this year to celebrate the newest locations.

Image courtesy Pure Hockey