SGB Update Sports & Fitness

HanesBrands Forms Apparel Partnership with Texas A&M

HanesBrands signed a deal giving it exclusive design rights to manufacture and distribute Texas A&M fanwear at mass retail and campus/local channels. The University opened a “Champion Station” in-store shop inside its Memorial Student Center Barnes & Noble Bookstore to support the partnership.

Reebok Opens Full-Price Store in Mexico

Reebok opened its first freestanding full-line store at Mexico City’s Fórum Buenavista shopping center as it ramps up its international expansion.

Inov-8 Opens First U.S. Store

Inov-8 opened its first U.S. store in Meridian, ID. The U.K.-based footwear manufacturer’s stores now number three, with the other two in England.

Moody’s Lifts Life Time Group’s Debt Ratings on Improving Results

Moody’s raised its debt ratings on Life Time Group Holdings, Inc. due to the owner and manager of fitness and recreational sports centers improving performance, including membership, revenue, EBITDA trends, and steps the company has taken to reduce leverage.

Puma Makes Leadership Appointments in Europe

Puma has appointed Javier Ortega as general manager Europe, effective September 1. Esteve Planas will succeed Ortega as area general manager for Southern Europe.

Wolverine World Wide’s Debt Ratings Lowered by S&P

S&P Global Ratings reduced the debt ratings of Wolverine World Wide, Inc. as the footwear manufacturer continues to underperform its expectations with “tough industry headwinds to continue to pressure the company’s operating performance at least over the next several quarters.”

Logo Brands Signs 10-Year Licensing Agreement with Utah Utes

The University of Utah is the company’s 35th strategic partnership. Beginning January 1, 2024, Logo Brands and the University of Utah will enter into a 10-year exclusive agreement in the tailgate and inflatables categories.