Brand Velocity Group (BVG) tapped Daniel Hodges to join the company as a principal. BVG is a diversified investment platform focused on acquiring and transforming businesses. Based in New York, Hodges will focus on sourcing and executing new investment opportunities, working closely to enhance the value of BVG’s portfolio of companies.

“As BVG has grown, so has our ability to add more value to more companies. We believe that BVG is a strong platform for companies at an inflection point in their journey, and Dan will be crucial in helping us work with more of them,” said Steve Lebowitz, founding and managing partner at BVG.

Hodges joins BVG from Alliance Consumer Growth (ACG), where he was a principal responsible for deal sourcing and execution and portfolio company oversight. ACG has backed iconic brands, including Shake Shack, Skims, Harry’s, and Momofuku. Previously, Hodges was an investment professional focused on consumer opportunities at The Carlyle Group. He holds a BA in Economics from Duke University and an MBA from Columbia Business School.

“BVG stands out in a crowded marketplace with a refreshing approach to building value—better marketing, more creative partnerships, and a stronger emphasis on company culture. In doing so, they set an example for others to follow. I look forward to collaborating with exceptional business owners who are looking for solutions beyond the typical private equity ‘playbook’,” said Hodges.

BVG has built a network of leading partners across sports and entertainment as investors, brand ambassadors, and business development partners. BVG also launched two specialty sub-verticals, BVG Sports (BVGS) and BVG Fashion & Apparel, that leverage the firm’s strengths in these categories.

Images courtesy BVG, Daniel Hodges/LinkedIn