SGB Update Sports & Fitness

Asics Names New President and CEO for North America

Koichiro Kodama will return to Asics North America as president and CEO, effective immediately. He was CEO of Asics North America from February 2019 until December 2020. He replaces Richard Sullivan, president and CEO of the North American business since January 2022.

Consumer Sentiment Slides in October

The University of Michigan’s preliminary Index of Consumer Sentiment for October declined 7.5 percent from month-over-month in September to 63 from 68.1 and below the 67.4 reading that analysts had expected.

Lacrosse, Flag Football, Cricket on Short List for 2028 LA Games

The organizing committee for the Los Angeles Games reported it will propose adding flag football, lacrosse, squash, and cricket to the Olympic program for 2028. The organizing committee is also aiming to bring baseball and softball back.

Dick’s SG To Open House of Sports in Miami

Dick’s Sporting Goods reported that the company submitted plans with Miami-Dade County to open a House of Sports in Miami in a space formerly occupied by a Nordstrom store in the Dadeland Mall.

Running USA’s COO Departs

Running USA’s Board of Directors announced that Christine Bowen, chief operating officer and VP for the past 14 years, stepped down from her role, effective September 30.

Har-Tru Acquires Armor Crack Repair

Har-Tru, LLC, a specialist in court construction and surfacing solutions based in Troy, VA, has acquired Armor Crack Repair, which specializes in court crack repair and maintenance. 

Dryvebox Signs First Franchised Partner

Dryvebox, which offers a mobile golf simulator experience, awarded its first franchise partner in Florida and opened up franchising opportunities in California.

Authentic Brands Group Taps Shaq to Run Reebok Basketball

Reebok appointed Shaquille O’Neal as president of Reebok Basketball with Allen Iverson serving as vice president of the division. Both NBA legends have longstanding relationships with Reebok and its parent company, Authentic Brands Group.

Barre3 Acquires The Barre Code

Barre3, the barre fitness company based in Portland, OR, acquired fellow studio operator, The Barre Code. With the acquisition, Barre3 said it has 185 studios nationwide and a digital platform with subscribers in more than 100 countries.

Gatorade Grows Double-Digits In Third Quarter

PepsiCo reported sales of the Gatorade sports drink brand grew double-digits in the fiscal third quarter ended September 9 as increased prices offset a mid-single-digit decrease in unit volume.