SGB Update Sports & Fitness
Mountain House Uses Tests to Dispute Rival’s Claims
Mountain House released results of a study showing oxygen levels in freeze dried food made by rival Wise Company averaged 110 times higher than its own…
Academy Sports Expands Distribution Center in Georgia
Academy Sports + Outdoors will expand its distribution center operation in Twiggs County, Jeffersonville, Georgia, creating 250 jobs. The project expands the Jeffersonville distribution center at 1 Academy Drive by more than 500,000 square feet…
Johnson Outdoors Cuts More Watercraft Jobs
Johnson Outdoors Inc. is making additional changes, including eliminated 28 jobs, to improve the profitability of its Watercraft business, which owns the Old Town, Necky and Ocean Kayak brands. The effort includes a restructuring of the unit's U.S. a
Magellan Turns to Cartoon to Get Kids Geocaching
Magellan has partnered with a Canadian company that produces the GeoFreakz cartoon and online game to encourage kids to move from virtual to actual geocaching at select national parks in Canada…
PriceGrabber Survey: BTS Spending Should Grow
According to PriceGrabber's 2012 Back-to-School Shopping Forecast survey, 63 percent of consumers plan to spend up to $500 this back-to-school shopping season (compared to 48 percent in 2011). Twenty percent of respondents plan to spend between $500
Tubbs Romp Raises Over $400,000 to Support Breast Cancer Awareness
With its tenth season of Romp to Stomp events all wrapped up, the Tubbs Snowshoes is proud to announce that its Romp to Stomp Out Breast Cancer Snowshoe Series raised over $400,000 for its beneficiaries, Susan G. Komen for the Cure® and the Canadian Breas
Russell Athletic Partners with Marvel Comics
Marvel Entertainment, LLC, a global character-based entertainment licensing company, announced a licensing agreement with Russell Athletic for a Marvel Super Hero-Russell Athletic Collegiate apparel program. The program will reach up to 200 colleges acros
Under Armour Marketing Exec Resigns
Stuart Redsun, Under Armour's SVP of global brand marketing, has resigned, according to the Baltimore Business Journal…
NFL Players Association Launches New Online Merchandise Store
The NFL Players Association (NFLPA) announced the launch of NFLPA Shop, a new online store featuring authentic merchandise of more than 1,800 NFL players. The NFLPA's e-commerce site went live on July 11 and is located at http://Shop.NFLPA.com. NFLPA
Colorado Considering Corporate Sponsorship of State Parks
Colorado Parks and Wildlife (CPW) will take a corporate sponsorship proposal to the public in four public meetings in coming weeks, according to a report by Coloradoan.com. CPW officials foresee a sponsorship scheme that might allow an outdoor equipment r
The Bike Cooperative Launches Site to Help IBDs Win Online
The Bike Cooperative has launched the e-commerce site BikeStoreGuys.com to help independent bike dealers, or IBDs, combat growing marketshare by Amazon and other pure play Internet dealers…
RILA Urges East Coast Ports and Longshoremen to Avoid Work Stoppage
In a letter, the Retail Industry Leaders Association (RILA) urged the International Longshoremen’s Association and the United States Maritime Alliance, Ltd. to reach a contract agreement well in advance of the September 30 deadline in order to preve
Gerber Names Joe Mattson Senior Brand Manager
Gerber Legendary Blades announced the promotion of Joe Mattson to the position of senior brand manager. Mattson assumes the role immediately and will be responsible for leading Gerber’s brand marketing team and corresponding activities within the c
Salomon Signs Greg Hill to Athlete Team
Salomon, the leader in technical design and innovation in mountain sports, has signed record-breaking ski mountaineer, Greg Hill to its athlete team…
Innate Names Egan and Associates as Rep Agency
Innate named Egan and Associates LLC as its newest sale agency. Based out of Fall City, WA, Egan and Associates LLC will represent Innate in Alaska, Idaho, Montana, Oregon and Washington effective immediately…
