SGB Update Sports & Fitness

TRI Brands Acquires Jog-A-Lite Reflective

TRI Brands Inc., the exclusive distributors of Ronhill Apparel & Hilly Socks, announced the acquisition of Jog-A-Lite Reflective, the reflective vest and hi visibility accessory brand…

Spalding Signs Three Licensing Agreements

Spalding, a division of Russell Brands, signed three new licensing agreements that will place the Spalding trademark on baseball training materials, wastepaper basketball baskets and promotional branded bags…

Nike Announces Deal with IOC

Nike will become the official supplier of uniforms and product to International Olympic Committee members and staff from January 2013…

Sporting and Leisure Stores Outperform in September

Sporting goods, hobby, book and music stores’ sales increased 0.8 percent seasonally-adjusted month-to-month in September and 3.9 percent unadjusted year-over-year, according to estimates released Monday by the U.S. Department of Commerce. That comp

Prince to Sponsor PowerShares Series

Prince Global Sports has signed a multi-year deal to become the official racket of the PowerShares Series, formerly known as the Champions Series…

NBA Plans Shopping, Dining Facility Outside Beijing

The National Basketball Association is building a facility near Beijing that will feature indoor courts, retail and dining, according to a report on Bloomberg News. The 12,000 square meter “NBA Center” will be constructed…

Antigua Extends Partnership with the Golf Channel Am Tour

The Antigua Group, Inc., the makers of Slazenger and Antigua golf apparel, announced a two-year extension of Antigua's partnership as the official apparel provider of the Golf Channel Am Tour, the world's largest amateur golf tour, through 2014.

Maverik/Cascade Join Forces with Total Lacrosse

Maverik Lacrosse and Cascade Lacrosse announced that they have joined forces with lacrosse retailer Total Lacrosse to provide brand new equipment to the Matthews-Dickey Boys Lacrosse team in the St. Louis metropolitan area…

Adidas to Sponsor Ricky Rubio

Adidas announced a long-term partnership with National Basketball Association (NBA) star Ricky Rubio…