Spalding, a division of Russell Brands, signed three new licensing agreements that
will place the Spalding trademark
on baseball training materials, wastepaper basketball baskets
and promotional branded bags.
Spalding reached an agreement with PIK Products, a company specializing in baseball training materials, on a a licensing deal for co-branded equipment. The Spalding trademark will be used on baseball-related
products including batting tees, nets, baseball and softball
accessories, pitching machines, and baseball and softball training aids.
“PIK is an established innovator in the baseball training market and we very much look forward to working with them,” said Gary Barfield, executive vice president, Russell Brands, LLC. “We see this as an excellent opportunity to grow our presence in a popular and important sporting space.”
Spalding plans to distribute PIK Products through baseball specialty accounts, team dealers, sporting goods dealers, mass merchants and e-commerce through PIK and Spalding. The products will range anywhere from $9.95 for smaller accessories to $189.95 for pitching machines and be available in both the US and Canada beginning October 2012.
Spalding partnered with Gaston NA, Inc. on a deal that will have the Spalding trademark will appear on the wastepaper baskets, making these products truly part of the game.
Gaston NA will launch the Wastepaper Basketball campaign with three separate models: the Street League, the Garbage Shot and the Crunch Time. The Street League has no backboard, whereas the Garbage Shot and Crunch Time are both equipped with an attachable backboard. An electric backboard edition will be ready for market by late 2012.
“Spalding is excited to join forces with Gaston NA to create such a fun product,” said Barfield. Whether you’re playing in an arena, in your driveway, or just around the house, Spalding makes products that bring the game of basketball to you.”
These products will be available at local drug stores, sporting good
stores and mass retailers across the country in the 4th quarter of 2012.
The wastepaper baskets will retail between $12.49 and $14.99, and will
be available in both the US and Canada.
Spalding and PremiumBag, LLC announced a licensing partnership to produce duffel bags, sports bags, briefcases, backpacks, rolling bags, luggage and other promotional bags for the premium and corporate incentive category. All promotional bags will feature the Spalding and True to the Game trademarks. The bags will be marketed as recognition, incentive and promotional gifts, as well as fundraising items.
“By partnering with PremiumBag, LLC, we are able to offer Spalding products to a unique clientele,” said Barfield. “The bags offer all types of organizations the opportunity to provide clients, customers, employees and others with quality products from a national brand they know and trust.”
PremiumBag, LLC, will distribute these Spalding branded products throughout the premium and incentive marketplace, which includes both corporate accounts for recognition and incentive gifts, as well as at retail.
