SGB Update Sports & Fitness

Report: Puma to Become Arsenal’s New Kit Supplier

Puma has signed a deal to become the new kit supplier for Arsenal, one of the most successful clubs in English football, beginning with the 2014-15 season, according to a report from The Daily Mirror…

Bomber Gear Broadens Sponsorships to Reach Flat Water Paddlers

Bomber Gear has grown its sponsorships program to include touring events, community organizations and a film project to reflect its move beyond the whitewater apparel market. The sponsorships were chosen to reinforce the brand’s support of all types

Rossignol Appoints U.S. Race Manager

Rossignol Group has hired Jake Stevens as its new US race manager, making him responsible for working with Alpine Race coaches and clubs across the country. He will oversee the Group’s Junior Race and sponsorship program, and coordinating with the U

Everlast Partners With ProCamps

Everlast Worldwide Inc. will partner with ProCamps, which operates and manages youth sports camps nationwide…

Buck Knives Adds Boy Scouts of America Product License

Buck Knives has reached a new product licensing partnership with the Boy Scouts of America (BSA), in which an American made pocket knife model will serve as an officially licensed product for Eagle Scouts, parents and other individuals associated with the

The Bike Cooperative Adds New Members

The Bike Cooperative saw an influx of new members in the offseason, with stores from across the country joining the only retailer-owned co-op in the US during winter and early spring…

Sanuk Appoints VP of Sales For North America

Sanuk, a division of Deckers Outdoor, announced that Jeff Fitzhugh has joined Sanuk as vice President of sales for North America. He was most recently a senior vice president at DC Shoes, a division of Quiksilver, Inc…

L.L.Bean To Open Full-Price Store in Fayetteville

L.L. Bean announced plans to convert its outlet store in the Fayetteville Towne Center in Fayetteville, NY into a full retail location. The conversion is expected to be completed by June 7…