SGB Update Sports & Fitness
SIA Backcountry Committee Meeting Draws 40 to Denver
SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, convened its Backcountry Committee in Denver, Colo. this month for the second time since October 2012 to discuss best practices for communicating with th
USA Football Releases Early Data from Concussion Study
Fewer than 10 percent of youth football players incurred an injury while playing, and of those injuries, 64 percent were minor where athletes returned to play on the same day, according to preliminary findings of a study released by USA Football that may
Outsiders Ball Sells Out Platinum Level Sponsorships
The Outsiders Ball has sold out all its Platinum Level sponsorships and is now offering Bronze level sponsorships for $2,500. The inaugural event, which will take place in Salt Lake City on the eve of Outdoor Retailer Summer Market, aims to raise $300,000
SIA Coordinates Winter Clothes Drive to Help Kids Affected by Hurricane Sandy
More than $100,000 of winter apparel was distributed to kids affected by Hurricane Sandy this month at two events organized by SnowSports Industries America (SIA) and New York City-based charity Kids in Distressed Situations (K.I.D.S.)…
Rob DeMartini and Tom Farrey to Speak at 2013 SFIA Industry Leaders Summit
The SFIA will have New Balance President & CEO Rob DeMartini and the Aspen Institute’s Director of Sports & Society Program and Emmy-award winning ESPN reporter Tom Farrey participate as speakers at the inaugural 2013 SFIA Industry Leaders Summit to
Thorlo Holds Memorial Day Donation
Thorlo, originator of the Thorlos brand and one of the few sock manufacturing companies to maintain full operations in the USA, has responded to Operation Gratitude's request to help fill its care packages with 1,000 pairs of clinically-tested padded
Marucci Sports Named Official Baseball and Softball Bat of NJCAA
The National Junior College Athletic Association (NJCAA) has announced Marucci Sports of Baton Rouge, LA, as an official sponsorship partner beginning July 1, 2013. The three-year agreement names Marucci the official baseball and softball bat…
Stormy Kromer Partners with USA Ski Jumping
Stormy Kromer has signed on as the official lifestyle apparel sponsor of USA Ski Jumping and the official fashion wear supplier of Women's Ski Jumping USA…
Specialized Installs Wind Tunnel to Enhance Bike Design
Specialized Bicycle Components said a bicycle-specific wind tunnel it has installed in Morgan Hill, CA will enable it to analyze the aerodynamics across its product line for the first time…
The North Face Extends Explore Your Parks to 13 More States
The North Face has expanded its Explore Your Parks outreach campaign to 13 more U.S. markets, including state parks in 12 states and the Chicago Park District – marking the first time the program partnered with a city park district…
LaCrosse Footwear Appoints President
LaCrosse Footwear Inc., the parent of Danner and LaCrosse, appointed Robert Sasaki as its new president. Sasaki previously served as a finance director at Nike Inc., where he focused on Asia. Sasaki’s addition to the team is part of a larger investm
TGEN And Riddell Partner For Biomaker Study Of Concussive Injuries
The Translational Genomics Research Institute (TGen), and Easton-Bell Sports through its Riddell brand, announced they would work together on a study designed to advance athlete concussion detection and treatment…
Spy Brand Continues Momentum in First Quarter
Spy Inc.’s strategy of shedding licenses to focus on its eponymous action sports eyewear brand appears to be yielding results. The company reported sales of Spy-branded eyewear grew year-over-year for the eighth consecutive quarter to reach…
Puma Cuts Outlook on Weak Q1
Puma SE last week reduced its outlook for 2013 revenue and profit after reporting first-quarter results came in below plan…
Golf Town Opens Newfoundland Store
Canada’s largest golf retailer, Golf Town, opened its first store in the province of Newfoundland…
