SGB Update Sports & Fitness
Black Diamond Equipment Hires New Rep Firm
Black Diamond Equipment has hired the newly created agency, Ascension Sales, LLC to represent Black Diamond Equipment, Black Diamond Apparel and PIEPS in Texas, Oklahoma, Colorado, Utah, New Mexico, Wyoming and Western Nebraska…
Lapierre North America Launches New Website
Lapierre, the performance-driven mountain and road cycling brand born in France, launched its official North American website today. The site is home to North American product offerings, technology, team information, dealer locator, consumer blog and mont
Nike Demand Creation Expenses Increase 5 Percent in Fiscal Year
According to its just-released annual report, Nike Inc. reported demand creation expense grew 5 percent in its fiscal year ended May 31, to $2.74 billion from $2.6 million. The gains were mainly driven by an increase in sports marketing expense, marketing
Bergans USA Names Southwestern Rep
Bergans USA LLC has hired Dan Ducey to represent the brand in Southern California, Southern Nevada, and Arizona…
Billabong Completes DaKine Sale, Finalizes Refinancing
Billabong said it completed the sale of DaKine to Altamount Partners. It also finalized its deal to refinance its debt through Altamont Consortium and GSO Capital Partners…
Mizuno Appoints VP of Latin America
Mizuno USA has selected Rodrigo C. Silveira as VP of Latin America. Prior to joining Mizuno, Silveira held several senior executive roles at Adidas Group Latin America where he represented the Reebok brand…
Freewaters Signs Exclusive Footwear Partnership with Bruce Brown Films
Freewaters, the maker of casual footwear, announces an exclusive partnership with Bruce Brown Films celebrating the 50th anniversary of Brown’s legendary movie, The Endless Summer…
Leki Opens Demo Centers at Five Trailheads
Leki USA has launched demo centers at five prominent trailheads across the United States to get its trekking poles into the hands of more consumers…
Eddyline Kayaks Hires Rep as Director of Sales and Marketing
Eddyline Kayaks of Burlington, WA has hired Tom Remsing to be their director of sales and marketing. Remsing has served as their representative in the Northeast for over 16 years, in addition to representing other canoe, kayak and SUP brands…
OR Summer Market On Pace to Reach 2012 Attendance Levels
Outdoor Retailer said preliminary numbers show both overall and retailer attendance will be on par with 2012, even after show organizers continue to restrict unqualified attendance, and limit expansions and late exhibitor applications…
Skullcandy Appoints Head of Domestic Sales
Skullcandy, Inc., announced the company has promoted Denny Bruce to the position of head of domestic sales, reporting to the company's CEO, Hoby Darling…
Survey at OutDoor in Friedrichshafen Shows Outlook Improving
Europe’s outdoor market is strengthening, according to 44 percent of attendees surveyed at the 20th annual OutDoor trade show in Friedrichshafen, Germany. Another 34 percent described it as stable…
Russell Collection to Debut at Walmart
Russell Brands, LLC will introduce an exclusive line of ‘Russell’ men’s fleece and performance apparel at Walmart this fall, representing the first time Russell will sell to the discount giant…
Avia Launches at Walmart
Avia is now available in Walmart's stores and on walmart.com. In May, Brown Shoe Co. sold Avia as well as the Nevados outdoor brand to Galaxy Brand Holdings Inc. for $74 million…
Business Council Applauds Senate Confirmation of New EPA Administrator
The American Sustainable Business Council (ASBC), which includes such companies as Adidas, Dansko, Patagonia, The North Face and Timberland, applauded the Senate for voting Thursday to confirm Gina McCarthy as the new administrator of the Environmental Pr
