SGB Update Sports & Fitness
Walls Brands Hires Backbone Media to Help With Repositioning
Walls Brands has hired active lifestyle agency Backbone Media to manage its communications strategy and public relations outreach for its workwear and hunting apparel brands Walls Outdoor Goods, Big Smith, 10X, Liberty and Duxbak brands…
Report: Adidas Displaces Nike at University of Miami Hurricanes
Adidas has displaced Nike as the apparel and merchandise licensee and uniform provider for the Miami Hurricanes, according to two South Florida newspapers. Citing anonymous sources, the Sun-Sentinel and Palm Beach Post reported Monday that the University
Under Armour Launches UA Record
Under Armour unveiled UA Record, the latest addition to its comprehensive health and fitness network, at the Consumer Electronics Show in Las Vegas. Members can invite up to 20 friends within their network to compete in customized health and fitness chall
Orvis to Open Fly Fishing School in Jackson Hole
Orvis is partnering with a private club and residential community and local fly fishing school to open Orvis Fly Fishing School – Jackson Hole; its first such school in the state of Wyoming…
Under Armour Hires PR Firm to Target Outdoor and Action Sports
Under Armour, Inc. is partnering with Charleston, SC-based public relations firm Groundswell PR to represent its Outdoor Performance Division products. The global athletic performance gear company has appointed Groundswell to oversee its editorial and med
Outdoor Execs Foresee Continued Growth and Adjustment in 2015
Outdoor industry leaders exhibited some of the greatest optimism in years when asked about their outlook for 2015, even as they acknowledged little progress in heading off several existential threats…
OIA Poised to Pivot in ’15
As Outdoor Industry Association enters 2015 poised to pivot on several fronts, including leadership, research and how its pursues its public policy agenda…
Confluence Acquires Boardworks
Confluence Outdoor made a big – albeit expected – splash in the paddlesports industry Monday by announcing it had acquired SUP and surf board maker Boardworks of Carlsbad, CA. In addition to manufacturing and distributing boards and accessories under its
EB Sport Group Launches Relay Fitness Tracker
EB Sport Group launched the Relay, the newest fitness tracker from their WeGo product line. The Relay blends the features of a 24/7 activity tracker with that of a smart watch…
Puma and United Legwear and Apparel Co. Form New Kids Apparel Joint Venture
Puma and United Legwear & Apparel Co. LLC (ULAC) are entering into a joint venture in North America for the production, sales, marketing, and distribution of Puma children's apparel from infant through boys' size 20 and girls' size 16. The
NSGA Sets Team Dealer Program for 2015 Management Conference
NSGA set up the program for released the program the 17th Annual Team Dealer Summit. The 51st Annual NSGA Management Conference and Annual Team Dealer Summit, will be held May 3-6 at the Omni Barton Creek Resort & Spa in Austin, TX…
Moosejaw Tweaks Loyalty Program for 2015
Moosejaw announced several changes to its loyalty program that include discontinuing its High Altitude program that allowed its most loyal customers to earn discounts at an accelerated rate…
Report: Fitbit Exploring IPO
Fitbit Inc is in talks with banks for its initial public offering in the United States, according to a report by Bloomberg. Sources told Bloomberg that Morgan Stanley would lead the IPO and the offering could raise up to $150 million…
Rider Sandals Sponsors Brazilian World Travelers
Rider Sandals will sponsor a “two year couchsurfing trip around the world.” A couple, Rômulo Wolff, 34, and Mirella Rabelo, 32, have left behind good jobs, their salaries and stressful lives in São Paulo, Brazil to travel around the world…
Pressure Builds for Obama to Intervene in West Coast Labor Talks
Pressure on President Obama to intervene in contract talks between the International Longshore and Warehouse Union and Pacific Maritime Association continued to build when more than 160 trade associations and communities sent another letter urging him to
