SGB Update

Adidas Extends Partnership With Arsenal

Adidas extended its partnership agreement with premier club league Arsenal until 2030. The announcement comes following a summer where Adidas hosted pre-season training camps for Arsenal’s men’s and women’s teams at its global headquarters in Herzogenaurach, Germany.

Athleta Launches Resale Program

Athleta launched its first resale platform, Always Athleta, in partnership with ThredUp. Owned by Gap, Inc., the platform will be used to understand customer purchasing behavior better and attract new customers to the brand.

Active Ride Shop Acquired By Former President

Active Ride Shop, based in Temecula, CA, announced that The Phoenix Project, Inc, a group led by former Active President, Esmail Mawjee, had purchased the company.

Peloton Loses Lululemon Infringement Lawsuit

According to Reuters, a U.S. judge today dismissed Peloton’s lawsuit seeking a declaration that it did not infringe Lululemon’s patents in developing its apparel line.

Nike’s Q1 Tops Wall Street Targets

Nike, Inc. reported sales grew 4 percent on a reported basis and 10 percent on a currency-neutral basis in the first quarter ending August 31. 

Toms Hires COO And CFO

Dorothy Sadd was hired as Tom’s global COO and CFO. Most recently, Sadd was CFO and COO at omnichannel fashion brand Unique Vintage.