SGB Update

American Outdoor Brands Files Infringement Complaint Against GSM

American Outdoor Brands, Inc., on September 23, filed a complaint against Good Sportsman Marketing, LLC (GSM), alleging that GSM’s use of the Lead Sled, Tackdriver and Dead Shot marks constitutes trademark counterfeiting and trademark infringement.

True Spec Golf To Open Three Locations In Australia

True Spec Golf will open three locations in Western Australia. True Spec Australia, the company’s first site outside North America and Europe, will open in GolfBox’s Booragoon, Joondalup and Osborne Park locations.

Chums Makes Marketing Hires

Chums said it hired Ben Falkson as marketing director and that Maddy Garfolo had taken on the newly created marketing manager role.

Athleta Partners With USTA

Athleta partnered with the United States Tennis Association as one of the association’s official sponsors of the USTA League, USTA Player Development Teaching Professional Initiatives and the USTA Foundation Excellence Team for the next three years.

Foot Locker Senior Manager Joins Brikl

E-commerce software platform Brikl hired Tiffany Kirksey, former senior manager of team sales marketing at Foot Locker, as director of operations. Kirksey worked for Foot Locker for almost 24 years.

JD Sports To Open Eighth Store In Canada

JD Sports will open a new store in Bramalea City Centre in Ontario. The announcement follows the opening of the retailer’s first three stores in the Greater Toronto area.

Moody’s Changes VF Corp.’s Debt Rating Outlook To Negative

Moody’s Investors Service changed VF Corp.’s outlook to negative from stable, reflecting the company’s weaker-than-expected near-term operating performance expectations, increasingly challenging operating environment and higher-than-expected debt levels.

Year-Over-Year Retail Sales Growth Continues In September

The U.S. Census Bureau said overall retail sales in September were unchanged from August but up 8.2 percent year-over-year. That compared with increases of 0.4 percent month-over-month and 9.4 percent year-over-year in August.

PacSun Showcases New Store Design In Fashion Valley

Pacsun opened its newest location in San Diego’s Fashion Valley. The retail space features a modernist design formula and layout for the youth-centric retailer. The Fashion Valley store is first brick-and-mortar location to pay homage to its foundation in mall culture.