Delta Apparel, Inc. reported plans to open four Salt Life stores in early 2023.
In Florida, Salt Life Pembroke Pines will open in January 2023, with Salt Life Pompano Beach and Salt Life Viera following shortly after that. In New Jersey, Salt Life Long Branch will open in the early spring of 2023.
“The Pembroke Pines, Pompano Beach, Viera and Long Branch communities share our passion for the water and the lifestyle that comes with that passion. We couldn’t be more excited to expand our presence in the Florida market and open our first New Jersey location,” said Jeff Stillwell, president, Salt Life. “It has been incredibly gratifying to see our team’s hard work pay off through the success of our branded retail stores. As we approach our 20th anniversary, we look forward to sharing the salty lifestyle with more consumers face-to-face.”
In 2012, Salt Life’s total retail footprint was just under 5,000 square feet. In 2023, the brand will offer consumers over 55,000 square feet of retail space in eight states with locations on the Gulf, Atlantic and Pacific coasts.
In 2022, Salt Life opened seven retail stores with four stores in Florida—Sarasota, Fort Lauderdale, Boca Raton, and Jupiter—and locations in Foley, Alabama, Hilton Head, South Carolina, and Rehoboth Beach, DE.
The upcoming openings bring the brand’s total store count to 25 stores.
Robert W. Humphreys, chairman and CEO, of Delta Apparel, Inc., said, “Opening seven branded retail stores in one calendar year is no small feat. It has been wonderful to see momentum surrounding the Salt Life retail landscape continue to grow in 2022, and we look forward to seeing what comes next for this lively brand in the year ahead.”
Photo courtesy Salt Life