EMU Australia Adds Townsend as NA Brand Manager
EMU Australia has added Australian surf legend Peter “PT” Townend to the EMU North American team. In his new role, Townend will serve as brand manager, working in conjunction with the marketing and sales management on overall brand direction for all facet
Otey to Rep Bell Canoe in New England
Bell Canoe Works announced Don Otey has agreed to fill an independent representative vacancy in the New England territory. He assumes the post vacated this Spring by former Bell rep Tom Remsing. Otey’s appointment is effective immediately. Otey, who is a
Honey Stinger Adds to Sales, Promo Teams
EN-R-G Foods, Inc., makers of Honey Stinger energy bars and gels, has hired several new sales representatives and added a new athlete to its team. Dave Cockburn joins longtime Stinger rep, Steve Ray, to cover CA, AZ, and NV. Kirk Haskell has teamed up w
Lotto Renews Eyewear License Deal with Sover
Lotto Sport Italia has renewed its contract with Sover for the production of its eyewear collections until June 2007. The licence will have a worldwide validity. Relations began in 1999 between Lotto Sport Italia and Sover, a company with over 40 years o
Alexander Snags Hartford Sales Group MVP Award
Kevin Alexander was awarded the hartford sales group’s MVP award for the Spring 04 selling season at their recent agency meeting in Laguna Beach, CA. Larry Hartford, the agency’s principal, recognized Kevin for his outstanding sales achievements, balanc
Studies Reveal What Drives Consumers Most…
Product quality lags behind selection and price as primary motivators for consumers purchasing sporting goods, according to a recent study released by Vertis. The firm’s Customer Focus 2004 report also confirms some long-held beliefs about the difference
Studies Show Participation Trends…
The participation reports from the NSGA and SGMA are hitting the streets and both organizations hit on some key points in the last week in a run up to the release of the full numbers. The NSGA developed an index by state to signify how likely it would be
The Sportsman’s Guide Works on Golf Game in TGW Acquisition…
The Sportsman's Guide is increasing its sales and earnings guidance for fiscal 2004 after announcing last week that it will acquire The Golf Warehouse, LLC and its tgw.com business from a private investment firm in an all-cash transaction valued at a
Murray to Take Vans Helm as VF Corp. Completes Acquisition…
VF Corporation completed its $396 million acquisition of Vans, Inc. last week and promptly announced the departure of the father-son team that has steered the course of the brand during the ups and downs of the skateboard trend. Chairman Walter Schoenfel
Yue Yuen Takes Stake in Luen Thai IPO…
Luen Thai, the Hong Kong based apparel manufacturer that recently announced a joint venture with Yue Yuen to focus on the global athletic apparel market, will float an IPO in efforts to raise approximately HK $680 million (US $72.2 million) to help fund n
Hi-Tec Re-Branding is Right on Track…
Hi-Tec Sports has brought former Ecco Global Marketing Director, Tony Linfor on board as their own Group Marketing Director. The move is the latest step in Hi-Tec’s global re-branding effort that has been met with much success in both Europe and in the U
K2 Closes Marmot and Funding Deals…
K2 Inc. has closed its previously announced acquisition of Marmot Mountain Ltd., which was valued at approximately $84 million plus the assumption of debt estimated to be in the $20 million to $24 million range…
Danner Lands Another Military Deal…
LaCrosse Footwear has taken a military order for $5.0 million for its Desert Acadia boot under the Danner brand. This is the second large military order the company has received in the last year. The last order, placed in December, totaled $4.9 million
Columbia Fight on Fakes Marches On…
Columbia is continuing its company-wide effort to stop counterfeit products from making their way to market with another raid of a group of factories in the cities of Jinjiang and Shishi, which are in the Fujian province in China. The company teamed up wi
Deckers Inks License Deal for Ugg Sportswear
Deckers Outdoor Corporation has entered into a license agreement with David Peyser Sportswear, Inc. for the sale of UGG Australia branded outerwear in the United States. Under the terms of the agreement, David Peyser Sportswear, Inc. will design, manufact
