ASICS America Corporation (Irvine, California) and ASICS Corporation Japan (Kobe, Japan) have filed suit in Federal District Court in the U.S. District Court, Central District of California against Wanted Shoes, Inc. (Edison, New Jersey) for trademark infringement, unfair competition, trademark dilution and false advertising.
ASICS is seeking a permanent injunction against Wanted to prevent any future sales and distribution of shoes that bear a stripe design similar to ASICSµ famous stripe design. In addition, ASICS is also seeking damages, including profits and attorney fees.
ASICS discovered through its continuous Marketplace-Monitoring Program that Wanted was selling through stores like Sears, its SIZZLE and SLEEK style shoes having stripes confusingly similar to ASICS' globally recognized ASICS Stripes.
¡§These Wanted shoes are a blatant attempt to free-ride on the brand image and goodwill ASICS has developed over the years.¡¨ says Michael Zall, Vice President and General Counsel for ASICS America Corporation. ¡§ASICS has spent more than 35 years building a world renowned premium brand and nurturing the goodwill represented by the ASICS stripe mark. Wanted is well aware of our heritage and our famous stripe logo and are intentionally trying to capture this image for use on their shoes.”