Pard Optics Inks Partnerships For Nationwide Sales Rep Coverage
Pard Optics secured U.S. nationwide rep agency coverage with the Blaze Sales Group, Hays and Associates, H&G Outdoors, and Odle Sales, providing the company with added sales support in all 50 states.
Dickies Adds Four To Marketing Team, One Hire To Direct To Consumer Effort
Dickies added new hires to its marketing and consumer direct teams.
Richard Lipsey Inducted Into NSSF Hall Of Fame
Lipsey’s Founder, Richard Lipsey, was inducted into the National Shooting Sports Foundation Hall of Fame last week during the shooting sports industry’s annual SHOT Show in Las Vegas, NV.
Report: Hanesbrands Undergoes Layoffs
Hanesbrands confirmed to the Triad Business Journal that it had laid off an unidentified number of employees at its headquarters in Winston-Salem, NC as it navigates a “very challenging environment.”
Rumpl Hires Creative Director; Promotes From Within
Rumpl hired Kris Fry as creative director effective immediately, with over a decade of agency and brand-building experience.
Nike Partners With Longwood University
Nike plans to enter into a multiyear partnership with Longwood University, based in Farmingdale, VA, effective July 1, 2023, replacing Adidas as its athletic outfitter.
Dragon Seats Acquires Athletic Recovery Zone
Dragon Seats, the manufacturer of heated and cooling sports benches, acquired Athletic Recovery Zone, LLC (ARZ), the air conditioning and heating sports bench technology manufacturer.
Fila Names New President For North American Subsidiary
Korea-based Fila Holdings named Todd Klein as president of its North American subsidiary Fila USA, Inc, following the retirement of Jennifer Estabrook.
SHOT Show Attendance Back To Pre-Covid Levels
The 45th SHOT Show was held last week with more events and exhibit space than ever before. Strong attendance, enthusiastic buyers and sellers, and a series of packed special events that collectively made up “SHOT Week” resulted in one of the top-rated SHOT Shows to date.
Henry Repeating Arms Names Chief R&D Engineer
Henry Repeating Arms promoted Geoff Ader to chief R&D engineer, who started with the company in 2017 as an intern.
Franchise Indoor Pickleball Facilities Set To Open In 2023
Ace Pickleball Club will debut franchising offering indoor pickleball facilities in early 2023.
New York Sports Clubs To Rebrand
New York Sports Clubs (NYSC) plans to rebrand its Boston Sports Clubs, Philadelphia Sports Clubs, Washington Sports Clubs, and Around the Clock to New York Sports Club to reflect its New York roots.
Fore Runner Brand Feeds Acquires Monster Meal
Fore Runner Brand Feeds, LLC acquired the Monster Meal brand of wildlife feed and attractants.
On Launches Global Running Event Series
The Swiss sports brand On reported launching a global running event series, “On Track Nights.” Scheduled to begin in May, the series will span three continents and five cities.
SkyTrak Names Marketing Chief
SkyTrak, the maker of golf launch monitors, hired Chris Koske as senior vice president of marketing. Koske is a longtime golf industry veteran, having worked in the space for over 15 years.
