Black Friday Deals Generate Increased Traffic
The 2009 Holiday shopping season kicked off with what appeared to be large increases in traffic for many retailers, but that traffic apparently resulted in less sales than expected for many. Early indications are that consumers got out early to snap up t
REI Launches First Ever Television Commercials
REI (Recreational Equipment, Inc.) said it is launching two commercials in select cities that mark the company’s foray into broadcast advertising. The advertisements, created by BBDO Atlanta, run in eight cities from November 30 through December 24
Verde PR and Base Camp Merge
Verde PR & Consulting and Base Camp Communications, both focused on the outdoor space, will merge Dec. 1. The new firm will retain the name Verde PR & Consulting…
Schumer Contacts the NBA on Jersey Issue
U.S. Senator Charles E. Schumer announced he has made a direct appeal to National Basketball Association Commissioner David Stern asking him to terminate the leagues contract with the adidas company if it doesn’t scrap plans to ship its game-day jer
Louisville Slugger Partners with Baseball Factory
Baseball Factory will name Louisville Slugger as the official baseball bat and fielding glove of Baseball Factory under a multi-year agreement. In addition, Baseball Factory has named Louisville Slugger as a secondary sponsor of their tournament and youth
Football Lineman at Risk for Metabolic Syndrome
Two-thirds of Division I college football linemen studied were obese, putting them at significant risk for metabolic syndrome and insulin resistance compared with players at other positions, according to new research from the American College of Sports Me
Federal Premium Ammunition Becomes Official Ammunition Sponsor of Pheasants Forever
Pheasants Forever and Quail Forever have announced Federal Premium Ammunition is now the organization’s “Official Ammunition Sponsor.” Over the last decade, Federal Premium’s Pheasants Forever-labeled Wing-Shok shotshell boxes hav
Dead Down Wind Welcomes William Gartland and Associates
Dead Down Wind, an industry leader in scent prevention, has announced the addition of William Gartland & Associates to their sales force. “To be able to work with such a proven force and book end in the outdoor industry, like William Garland & Associates
Pure Fishing Heads Into New Quarters
The world headquarters for Pure Fishing has moved to a new office in The Carolina Research Park. The location at 7 Science Court, Columbia, SC, 29203, is now the home for global administration, durables product management and sales and marketing for the A
Crimson Trace Hires North American Director of Sales
Crimson Trace said Jeff Goddard has joined Crimson Trace to oversee the North American sales division as the director of sales…
Smotherman Joins CVA National Pro Staff
Blackpowder Products, Inc. (BPI) has announced addition of Tony Smotherman to the CVA National Pro Staff team. Tony brings with him a strong background in muzzleloading hunting experience and technical gun knowledge that was gained through years of previo
RGS Names New Regional Director
The Ruffed Grouse Society has named Pennsylvania native Tripp Way as Regional Director for New England. He will begin Dec. 1, 2009…
Salazar Announces Nearly $650 Thousand in Grants to
Secretary of the Interior Ken Salazar has announced nearly $650,000 in grants to conserve and protect 30 critically endangered species in 15 countries around the world ranging from the Siamese crocodile in Asia to the Siberian crane in Russia to the Ethio
Shock Doctor Moves into Base Layer Category
Shock Doctor, Inc. announced its entry into the base layer protective category with its new ShockSkin line. Products include padded impact shirts and shorts for contact sports, including football, basketball, lacrosse and hockey…
Nike and (RED) Partner to Fight HIV/AIDS in Africa
On the day before World Aids day some of the world’s best footballers joined Bono in the United Kingdtom at an announcement of the partnership between NIKE, Inc. and (RED)…
