Primaloft Hires Engineer to Drive Yarn Development
Primaloft has hired Bob Dempsey as lead product development engineer for it's yarn division. Dempsey will use his 18 years of experience to refine Primaloft's proprietary yarn blends through the integration of new materials. This will include wo
Reef Launches E-Commerce Site
Reef said it launched e-commerce on its website. The site will also continue to highlight its marquee athletes and Reef events…
Kenny Powers Returns For Second K-Swiss Campaign
K-Swiss launched a new campaign featuring Kenny Powers, the fictional character played by Danny McBride in HBO's series “Eastbound & Down.”…
Johnson Outdoors Acquires LakeMaster Brand
Johnson Outdoors Marine Electronics, Inc. announced it has acquired the assets of Waypoint Technologies, maker of LakeMaster, a leading brand of high definition electronic lake charts among Northern US anglers…
Johnson Outdoors Acquires LakeMaster Brand
Johnson Outdoors Marine Electronics, Inc. announced it has acquired the assets of Waypoint Technologies, maker of LakeMaster, a leading brand of high definition electronic lake charts among Northern US anglers…
Universities to Wear LeBron James Gear Under Sponsorship Deal
LeBron James has struck sponsorship deals with Ohio State, Kentucky and Miami to wear his Nike-branded gear, the South Florida Sun-Sentinel reports…
Equip Acquires Lowe Alpine, Will Revive Apparel Line
UK-based Equip Outdoor Technologies, which owns the Rab outdoor apparel brand, agreed to purchase the Lowe Alpine backpacks brand and all its associated assets for an undisclosed amount. The deal comes a year after Lowe Alpine filed the Italian equivalent
Suffer in Negotiations to Acquire Sports Facility Manufacturer
Suffer, the MMA brand, announced the company has entered into negotiations for the acquisition of a West Coast sports facility manufacturer…
Levi’s Introduces Men’s Commuter Cycling Products
The Levi's brand introduced Commuter by Levi's – clothing designed and optimized specifically for the needs of the urban commuter cyclist. The apparel line will be available at independent bike shops in major cities, Levi's Stores and Urban
Bushnell Outdoor Forms Eyewear Division
Bushnell Outdoor Products, the maker of sports optics, outdoor accessories and premium eyewear, announced the creation of the Bushnell Eyewear Division, a new segment of the company that will oversee the Bollé, Bollé Safety, Cébé and Serengeti eyewear bra
SGMA Announces Product Integrity Program
The Sporting Goods Manufacturers Association (SGMA) announced its partnership with Bureau Veritas Consumer Products Services, a provider in quality assurance and supply-chain risk management solutions…
180s Names New CEO
180s has named Lester Lee, a veteran of consumer brands including Philips, Pacific Bell Wireless, Rayovac and Remington with over 20 years of management expertise, as CEO. The apparel and accessories provider also announced a re-launch of the brand…
SGMA Congratulates Abby Wambach/U.S. Women’s Soccer Team
The SGMA congratulated Abby Wambach, a 2009 SGMA National Health Through Fitness Day Participant, and all her teammates on the U.S. Women's World Cup team for their determination and tenacity to pull off an extraordinary defeat over Brazil Sunday in
Patagonia Footwear Increases Focus on Trail Running
Patagonia Footwear announced a larger focus on trail running for the Spring 2012 season by aligning with female ultra runner, Krissy Moehl, and Patagonia's Ultra Running Team. Working closely with Moehl and Ultra Team members, the company has develop
Big Rock Sports Buys PA Live Bait Vending
Big Rock Sports, LLC announced its has acquired PA Live Bait Vending. A leader in the live bait and tackle industry, PA Live Bait Vending operates out of Elverson, PA and has been supplying and supporting 24-hour vending machines for the fishing industry
