SGB Update

Bicycle Advocacy Groups Stage Congressional Call-In from Interbike

Bikes Belong Coalition (BBC), League of American Bicyclists and Interbike are orchestrating a “Congressional Call-In” campaign at the 2011 Interbike International Bicycle Expo in Las Vegas, Sept. 14-16, to push for continuing federal investment in bicycle

Under Armour Selects CP+B for Basketball Creative

Under Armour, Inc. announced its selection of Crispin Porter + Bogusky (CP+B) to handle creative duties for the brand's up-and-coming basketball division. The agency's duties include 360-degree campaign development for Under Armour Basketball in

Nike to Auction off Back to the Future Shoes

Nike announced that 1,500 pairs of the mythical 2011 Nike MAG shoes will be auctioned on eBay, Nikemag.eBay.com, with all net proceeds going directly to The Michael J. Fox Foundation…

C4 Waterman Announces Re-Launch of Core Brand

C4 Waterman, Inc. announced the re-launch of its C4 Waterman brand of boards and paddles with a streamlined list of refined models and color ways, which it will manufacture and distribute directly along with its recently released SUBNINE performance serie

Reef Launches Iconns of Aloha Campaign

Reef launched a new 'Icons of Aloha' campaign. Shot by famed fashion photographer, Steven Lippman, the campaign profiles ten of Reef's most influential ambassadors, either native to Hawaii, California or Australia, who have all left their m

Flooding Closes Johnson Outdoor’s New York Tent Plant

Johnson Outdoors Inc. has temporary closed its Binghamton, NY plant and administrative offices due to flooding from heavy rains. Binghamton is home to Johnson Outdoors’ Outdoor Equipment Group which makes and markets consumer, commercial and militar

OIA VantagePoint: August Sales of Outdoor Product Rise 7.6 Percent

News of economic weakness and the destructive power of Hurricane Irene did little to slow retail sales of outdoor products in the fiscal month of August. Outdoor product sales for the four-week month ending Aug. 27, 2011 grew 7.6 percent to $900.8 million

OIA VantagePoint: August Sales of Outdoor Product Rise 7.6 Percent

News of economic weakness and the destructive power of Hurricane Irene did little to slow retail sales of outdoor products in the fiscal month of August. Outdoor product sales for the four-week month ending Aug. 27, 2011 grew 7.6 percent to $900.8 million

OBIT: BSN Sports President Peter Blumenfeld

BSN Sports, formerly Sports Supply Group, announced that Peter Blumenfeld, former president and long-time employee, family member and dear friend, passed away peacefully at home after a two-year fight with cancer. He was 62 years old…

Deckers Acquires Land Near Headquarters

Deckers Outdoor Corp. reported that it signed a purchase and sale agreement earlier this month to purchase nearly 14 acres in Goleta, CA, in Santa Barbara County for $20.4 million…

CW-X Partners with Gloucester (UK) Rugby

CW-X Conditioning Wear, in conjunction with its UK distributor Big Bear Sports, has announced a partnership with Gloucester Rugby. The agreement will see the performance wear company become the official support and recovery partner of the club…

Steve Madden Becomes Exclusive NA Licensee for Superga

Steve Madden has signed a deal with BasicNet S.p.A. to become the exclusive licensee for the Superga brand in North America. In addition, the company is pleased to have appointed Ashley Olsen and Mary-Kate Olsen as creative directors of Superga North Amer