MTI Adventurewear Provides ACA with SUP Life Jackets
MTI Adventurewear has partnered with the American Canoe Association (ACA) to provide inflatable belt pack life jackets to support the inaugural SUP Summit this weekend in Lexington, KY and ACA's new Level 1 & 2 Stand Up Paddleboard Instructor Certifi
LeftLaneSports.com Acquires 119Boardshop.com
LeftLaneSports.com, a members-only flash sale site for Outdoor and Fitness enthusiasts, acquired 118Boardshop.com, a leading private sale site focused on skate, surf, and action sports, for an undisclosed sum. The acquisition comes nearly a year after the
Study Finds Risks and Benefits from Vibram FiveFingers
American Council on Exercise (ACE) said an independent study on Vibram FiveFingers found that while the glove-like shoes may be beneficial for those who suffer from chronic running injuries, using Vibrams and barefoot-style shoes for running can pose addi
Phiten Adds Chris Bosh as Endorser
Phiten, the maker of the titanium necklace and precious metal-infused wellness products, announced its endorsement deal with Miami Heat power forward, Chris Bosh…
South Korean Firms Developing eVent Fabrics for Military and Consumer Markets
GE is collaborating with Kolon Fashion Material (KFM) on a wide range of membranes that KFM will use in laminate production to supply the Republic of Korea Military and the consumer market. The alliance will allow brands to pair GE membranes with a range
Nike’s Sustainability Unit to Invest in Startups
Nike Sustainable Business and Innovation is establishing a venture capital operation to identify and fund alternative energies and more sustainable business practices, Bloomberg reported…
Chipkos Footwear Extends Rain Forest Initiative to Shopify
Chipkos the eco-friendly sandal company, announced the adoption of over one million square feet of rain forest after the first week of its newly launched online storefront hosted by Shopify…
Olympia Sports Plots Mid-Atlantic Expansion
Olympia Sports, a regional sporting goods retailer with 193 stores throughout the Northeast, plans to open its first store in the mid-Atlantic region. The Warrenton, VA store is the first of 11 new stores planned throughout the northeast by Thanksgiving,
Eddie Bauer Sponsors AMGA Advance Alpine Guide Course
Eddie Bauer signed on as the official sponsor of American Mountain Guides Association 's Advanced Alpine Guide Course and Aspirant Exam. As a program sponsor, Eddie Bauer will help subsidize tuition costs, keeping the price of enrollment attainable,
Point6 Adds Northwest and North Central Reps
Point6, designer and manufacturer of US-made, premium merino wool socks, hired new sales representatives in the Northwest and North Central regions to better focus on their specialty outdoor dealers…
Cherokee Inc. Announces Two New Key Hires
Cherokee Inc. announced the hire of Sally Mueller as the company's chief brand officer and Jamie Curtis as its VP marketing. Both will be based in Cherokee's new marketing office located in Minneapolis…
Interbike 2011 Drew 11,000 Buyers
Interbike 2011 drew more than 23,000 total attendees and 1,200-plus exhibiting brands to the Sands Expo and Convention Center the week of Sept. 12. Preliminary attendance numbers show nearly 4,000 unique stores sent more than 11,000 buyers. International
Pennsylvania Schools Sign up for Corporate Sponsorships
School Sports Media, LLC has registered almost 200 Pennsylvania schools, including districts in Pittsburgh and Philadelphia, to offer the first of its kind turnkey sponsorship opportunities for local, regional and national brands interested in saving scho
Reno’s Adventure Destination Celebrates Grand Opening Saturday
CommRow, boasting a 16-story climbing wall and in-door bouldering center, will celebrate its grand opening Oct. 1 as Reno, Nevada's first “Urban Adventure Destination” in a bid to change the city's image as a center of gambling and l
Squaw Valley and Alpine Meadows Combine Operations
Squaw Valley and Alpine Meadows Ski Resort have agreed to combine operations and offer season passes and lift tickets that will allow guests to enjoy skiing and riding on both mountains. The transaction is expected to close prior to the upcoming season an
