Granite Gear Appoints South Central Rep
Sean Meredith of Meredith Outdoors will be representing Granite Gear in the South Central region of the US (AR, LA, MO, TX)…
Kokatat Partners with E.J. Jackson and Dane Jackson
Kokatat announced a new strategic alliance with whitewater kayaking superstar Eric “E.J.” Jackson and his son and reigning Junior Freestyle Kayak World Champion Dane Jackson. The Jacksons will collaborate with Kokatat on the development of a signature whi
World Industries Parent Licenses Makaha Skate Brand
I.E. Distribution, parent company to World Industries, has reached a multi-year license agreement to produce products in the skateboard category with the iconic skateboard brand, Makaha. I.E. Distribution is set to launch their initial offering along side
Life is Good Festival Raises $1 Million for Kids in Need
Last weekend in Canton, MA, more than 20,000 optimists gathered for a two-day music and fundraising festival hosted by Life is Good. Drawing families and adults of all ages, the festival achieved its ambitious fundraising goal of $1 million for the Life i
Study: Almost Half of Americans Active Outdoors
Nearly 50 percent of all Americans ages six and older participated in outdoor recreation last year, according to a new study released today by The Outdoor Foundation. That equates to 137.9 million Americans. The findings are part of the 2011 Outdoor Recre
Nike Leads Forbes List of Most Valuable Sports Brands
Nike ranked first in Forbes list of the most valuable sports business brands. Nike was followed in the top-five by ESPN, Adidas, Sky Sports and Gatorade. Reebok and Under Armour also made the top-ten list…
Finish Line Looks to 7-Eleven for Brand Strategy VP
The Finish Line, Inc. has appointed Sally McKelvey vice president, strategy for the Finish Line brand. McKelvey previously served as senior director, operations, financial planning and analysis, at 7-Eleven, Inc…
Surfing to Become Hawaii High School Sport
Surfing will now be incorporated into public high school athletics programs in Hawaii. School sanctioned surf competitions will begin as early as the spring of 2013, under a plan announced by Gov. Neil Abercrombie, the state Board and Department of Educat
HanesBrands Names CFO
HanesBrands, the parent of Hanes, Champion and Gear For Sports, promoted Richard Moss to chief financial officer, effective immediately…
Hanesbrands to Close Gear for Sports Plant
Hanesbrands will shutter a Missouri plant that it acquired a year ago through its $55 million purchase of Gear for Sports. About 125 jobs are affected. The plant's functions are being moved to Mexico.
Fitness Magazine Honors Jane Fonda
Jane Fonda is set to be honored for her dedication to good health by editors at Shape magazine. The actress, who has released more than 20 exercise videos since 1982, will be presented with the Shape Your Life Award later this month…
Gerber Names Corey Maynard Vice President of Marketing
Gerber Legendary Blades announced the promotion of Corey Maynard to the position of vice president of marketing. Maynard assumes the role immediately and will continue to…
SGMA Urges Support for WHIP Act
The Sporting Goods Manufacturers Association (SGMA) said it is 100 percent behind the Workforce Health Improvement Program (WHIP) Act. The bill was introduced earlier Tuesday by Senator John Cornyn (R-TX). This legislation is a major step in helping to p
Vans Launches Off the Wall TV App for iPad
Vans announced the debut of the free Off the Wall TV iPad app, delivering Vans' offthewall.tv video network of exclusive, original action sports, music, art and street culture programming to millions of iPad users around the world…
Nike, Adidas Rank Among Best Global Brands in 2011
Nike ranked 25 on Interbrand's 2011 Best Global Brands report while Adidas landed at 62…
