Program Will Pair College Outdoor Clubs with Urban High Schools
Outdoor Nation is launching its Campus Club program, a national initiative that will expand the collegiate outdoor club model into high schools. College students will be charged with introducing younger peers to ‘close to home’ outdoor experie
MBT Study on High Heels
A survey of 1,000 women done by the wellness shoe company MBT found that more than 40 percent of the high-heel shoe wearers have suffered an accident in them, most often from falling over…
MBT Study on High Heels
A survey of 1,000 women done by the wellness shoe company MBT found that more than 40 percent of the high-heel shoe wearers have suffered an accident in them, most often from falling over…
Puma Posts Flat Q3 Earnings Growth Despite Strong Top-Line Gain
Puma saw third quarter sales growth moderate just a bit from its nine-month year-to-date pace but still posted a solid double-digit increase in revenues for the period on a currency-adjusted basis. Gross margins and net income remained flat to last year&
Black Powder Campaign Profiles Customers
Black Powder Customs, a snowboard brand focused on providing limited edition, and fully custom designed snowboards, has launched a new marketing effort dubbed “Uniquely You.” The marketing initiative will put Black Powder Customs' customers front and
Lorpen Adds Capacity, Makes Promotions to Accomodate Growth
Lorpen is increasing factory space in Mexico and its native Spain and has promoted four of its staff to accommodate growth…
Trezise Handing Off Marmot Responsibilities
Fred Trezise of Trezise & Associates will begin handing off his responsibilities as head rep with the brand to the Dedication Sports Group of Ithaca, NY. Trezise has represented Marmot for the past 15 years in the Mid-Atlantic States…
Under Armour’s Q3 Revenues Vault 42 Percent
Under Armour, Inc. reported revenues jumped 42 percent in the third quarter, to $466 million compared with net revenues of $329 million in the prior year's period. Net income increased 32 percent in the third quarter of 2011 to $46 million compared w
Nautilus Licenses TreadClimber Patent Technologies
Nautilus, Inc. has entered into an exclusive global license arrangement with Core Health and Fitness, LLC to provide Core with the right to utilize patented technologies included in Nautilus's TreadClimber exercise machines to manufacture and market
Columbia Sportswear Profits up 29 Percent on Record Q3 Sales
Columbia Sportswear Company reported record net sales of $566.8 million for the quarter ended Sept. 30, a 12 percent increase compared with net sales of $504.0 million for the same period of 2010, including a benefit of 3 percentage points from changes in
ActivewearUSA.com Partners with SparkPeople.com
ActivewearUSA.com, a maker of yoga clothing and women's workout clothes, has partnered with SparkPeople.com, an on-line weight loss and fitness community…
Rawlings Honored by American Brands Council
Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation, was named one of “America's Greatest Brands” by the American Brands Council. Rawlings joins Major League Baseball and NASCAR as the only sports-centric brands in the annual re
Accell Group on the Prowl for North American Bike Brands
Dutch bike maker Accell Group has formed teams to scout acquisition candidates in North America and Southern Europe, according to a Dutch press report cited by the Bike Europe newsletter…
CamelBak Renews Water.org Promotion
CamelBak and Water.org, which was co-founded by actor Matt Damon, are teaming up for a second consecutive year to help 884 million people who lack access to safe water. With the purchase of a limited-edition Water.org reusable water bottle, $10 will go di
La Sportiva Names Fonger as Marketing Manager
La Sportiva N.A. hired Kevin Fonger, who spent the last three years running ActiveGearReview.com, as its marketing manager. Fonger, who has a Master's in Marketing degree from University of Colorado, will focus on upgrading La Sportiva's digital
