Nautilus, Inc. has entered into an exclusive global license arrangement with Core Health and Fitness, LLC to provide Core with the right to utilize patented technologies included in Nautilus's TreadClimber exercise machines to manufacture and market TreadClimbers exclusively for the commercial health club and fitness markets. The agreement also allows the use of the TreadClimber trademark on products in these markets. Nautilus currently licenses its Schwinn brand to Core Health and Fitness for use on indoor cycling products for the commercial market.
Nautilus’s patented technologies for its innovative TreadClimber family of products create a fitness machine that uniquely combines treadmill and stair climbing movements into one highly efficient exercise modality. Nautilus markets its TreadClimber products for consumer home use exclusively through its direct marketing channels. In addition, Nautilus markets through retail and direct channels a broad array of other cardio and strength home-fitness equipment, including exercise bikes, ellipticals, treadmills, home gyms, selectorized dumbbells and the soon-to-be released innovative CoreBody ReformerTM.
Bill McMahon, Chief Operating Office for Nautilus, commented that, “We believe our expanded relationship with Core Health and Fitness is a unique opportunity to strategically leverage our intellectual property and is a further testament to the popularity and effectiveness of our TreadClimber® products. Our management team believes that with such broad and growing acceptance of our innovative TreadClimber technologies, both the consumer-home market and commercial markets can continue to grow and be successful. In addition, this agreement allows us to cross-leverage our intellectual property in all channels to build consumer awareness and loyalty.”
