Basketball star Brandon Jennings to Endorse Mission Athletecare
Mission Athletecare announced that star point guard Brandon Jennings has joined the company's roster of athlete partners, including All-Stars Dwyane Wade and Steve Nash…
Hertz Begins Renting E-bikes in Spain
The Hertz Corporation is now renting e-bikes in Spain following its successful launch of a similar program in London earlier this year…
Amer Sports Americas Centralizes Marketing Structure
Amer Sports Winter and Outdoor Americas (ASWO) has centralized its marketing management structure across all three of its brands in a bid to focus on retailers and consumers rather than products. Courtney Vermaas, previously Suunto USA marketing coordinat
Yue Yuen’s September Sales Rise Double-Digits
Yue Yuen reported September revenues rose 12.5 percent to $594.2 million from $528.1 million a year ago…
NRF Condemns Chinese Currency Bill
The National Retail Federation expressed disappointment with legislation expected to receive final passage by the Senate this evening that would pressure China to allow its currency to float more freely. The statement came as the trade association's
Salomon USA Names Nordic Category Manager
Salomon USA has appointed Isaac Wilson to the position of Salomon USA Nordic product category manager…
Big Agnes Adds Hunter to Product Testing Team
Big Agnes Inc. added hunter and ultra-marathoner Cameron Hanes to its official product testing team…
Boardworks Hire to Target Southeast
Boardworks added Michael Tavares to its sales team and named him as the first member of its Whitewater SUP team in a quest to bring the sport to inland markets in the Southeast. With its abundance of lakes, whitewater and specialty outdoor retailers, Tava
Exotac Creates Customer Service Department
Exotac, a design driven maker of premium fire starters, containers and other outdoor gear, has created a dedicated customer service department to better support sales, which spiked after it exhibited for the first time at Outdoor Retailer Summer Market la
Columbia Sportswear, Sorel Expand Global E-Commerce Sites
Columbia Sportswear Company announced the expansion of its global digital marketing footprint with the recent launch of new Columbia and Sorel-branded e-commerce sites in Canada and eight European countries…
Play it Again Parent Sees Q3 Profit Gains
Winmark Corporation, the parent of Play it Again Sports, reported net income for the quarter ended Sept. 24 reached $3.48 million, or 66 cents a share, up from $2.69 million, or 51 cents, a year ago…
OIA VP of Government Affairs Amy Roberts Departs
Outdoor Industry Association said Amy Roberts, its vice president of government affairs for the last six years, is leaving the organization to pursue an unspecified opportunity…
Senate to Look at Sports Concussions and Marketing
A Senate committee plans a hearing next week on “questionable marketing” of sports equipment that's promoted as helping reduce the risk of concussions. Football helmet manufacturers such as Riddell have been criticized for claiming their helmets redu
Winmark Corp,’s Q3 Net Income Rises Nearly 30 Percent
Winmark Corporation, which franchises stores under the Play It Again Sports and other banners, reported net income rose nearly 30 percent in the third quarter ended Sept. 24 to $3.48 million, or 66 cents per share diluted…
CamelBak Launches New Website
CamelBak unveiled a revamped website with a host of new content, including the introduction of a barcode tag reader, more than 80 new videos, behind-the-scenes lab footage and access to CamelBak’s stable of decorated athletes…
