SGB Update

MEC Awards More than $600,000 in Grants

Mountain Equipment Co-op (MEC) named the fall recipients of its community grants program, with 58 community-based environmental and outdoor recreation projects awarded a total of $604,389. These grants are announced twice each year, with over $1.3 million

Mizuno Golf to Offer Free Online Shipping

Mizuno USA will be offering on-line consumers free shipping on all orders over $150 from their MizunoGolf.com website. This deal applies only to Mizuno's high performance lineup of soft goods, including golf apparel, gloves, bags, and accessories…

Asics Signs World Champion Freestyle Wrestler

Asics America signed American World Champion freestyle wrestler Jordan Burroughs. Most recently, Burroughs earned Gold at the 2011 Pan America Games in Guadalajara, Mexico at 74 kilograms (163 pounds)…

ComScore: Black Friday Online Spending Up 26 Percent

ComScore reported U.S. retail e-commerce spending for the first 25 days of the November – December 2011 holiday season increased 15 percent to $12.7 billion. Black Friday (November 25) saw $816 million in online sales, making it the heaviest online spendi

Arc’teryx Opens Showroom in Annecy, France

On Nov. 14, 2011, Arc’teryx opened a showroom in Annecy, France, a short distance from Chamonix, the world capital of alpine climbing and freeride skiing and home to the ASAP show…

Patagonia Makes a Splash with New York Times Ad

Patagonia made a splash on Black Friday with a full-page ad in the New York Times urging readers not to shop. The ad featured a picture of a Patagonia fleece jacket and carried the headline “Don't Buy This Jacket” in bold letters. It was part of the

Power Balance Files for Bankruptcy Protection

Power Balance LLC, the maker of Power Balance bracelets worn by NBA players and celebrities, filed for bankruptcy protection in federal court in Santa Ana, CA. The filing is the result of numerous lawsuits that allege misleading advertising about the holo

City Sports Raises $10K for Breast Cancer Research

City Sports raised $10,000 to benefit the Tufts Medical Center Breast Cancer Research Fund, the result of a successful October social media campaign which generated awareness for the cause via the brand's official Facebook page…

Li Ning Sees Q2 Momentum Slow

Li Ning Company Limited said order volume for its second quarter were flat on a year-on-year basis. Both the average retail selling price and order volume for apparel posted low-single digit percentage declines; whereas for footwear products, the average

Bamboo Bottle Hires Global Marketing Consultant

Bamboo Bottle Company, maker of the original reusable bamboo bottle, has added Athena Marketing International (AMI) to develop the company’s international business…