Callaway Appoints Justin Timberlake as Creative Director
Callaway Golf Company announced the establishment of an advanced, creative position for multiple Emmy and Grammy Award-winning actor, musician and avid golfer Justin Timberlake…
Jockey Bets $1 Million on Tim Tebow Super Bowl Win
Jockey International, Inc. launched the Jockey $1 Million “Super” Challenge sweepstakes, betting that pro quarterback and Jockey spokesman, Tim Tebow and his team, the Denver Broncos, will win the Super Bowl on Feb. 5, 2012…
Respect Your Universe to Sponsor UFC Events
Respect Your Universe, Inc. announced that it will become an official event sponsor for five UFC events beginning with UFC 141: LESNAR vs. OVEREEM on Dec. 30 at the MGM Grand Garden Arena in Las Vegas…
Adidas and UEFA Extend Partnership for European Club Football
Adidas and UEFA announced the extension of their long-term partnership for the UEFA Champions League, UEFA Europa League as well as the UEFA Super Cup and UEFA Women's Champions League. The deal will see Adidas extend its long-term partnership for ea
American Council on Exercise Boosts Education Staff
The American Council on Exercise (ACE) announced the addition of Anthony J. Wall as director of professional education and Dr. Adam Bordes as senior health strategist, to the organization's team of experts…
OnlineSports.com Launches Anniversary Promotion
OnlineSports.com, in honor of reaching its 16th year in business, is offering a special 16 percent discount on all purchases made through Christmas…
ASA Supports Fishery Science Improvement Act
The American Sportfishing Association (ASA), along with numerous recreational fishing and boating organizations and dozens of Members of Congress on both sides of the aisle, continues to strongly advocate for a legislative solution that requires that scie
WFSGI Hires Bicycle and PR Manager
The World Federation of the Sporting Goods Industry (WFSGI) has hired Florian Dammer as bicycle manager and Simone Ramsauer as new PR manager…
Bemis Associates Appoints Director of Marketing
Bemis Associates Inc. appointed Tom Mendl as director of marketing for apparel and footwear. He joins Bemis with over 20 years of outdoor sports industry experience. Most recently Mendl served as the director of sales and marketing for Vibram China, where
Lafuma Negotiating for More Credit After 1.6 Percent FY 2011 Sales Gain
Lafuma Group sales for the year ended Sept. 30 reached €249.4 million ($348.2 mm), up 1.6 percent compared to the 2009/2010 fiscal year, driven by growth at its Mountain division and the turnaround in the Country and Great Outdoor divisions. The Fre
L.L. Bean to Add 100 Employees to Maine Factory
L.L. Bean plans to add 100 new jobs in 2012 at its boot-making factory in Brunswick, Maine…
Brooks Sports Siezes Counterfeit Shoes from Australian Retailer
Brooks Sports Inc. disclosed that it intercepted more than 700 pairs of counterfeit shoes earlier this year before Australian retailer Paul's warehouse could sell them…
Brooks Seizes Counterfeit Product in Australia
In early 2011 Brooks Sports Inc. suspected counterfeit product was being actively imported into and sold in Australia by retailer Paul's Warehouse. In response, Brooks filed an action with the Federal Court of Australia to seize all suspected invent
Point6 Hires VP of Sales, North America
Point6, manufacturer of merino wool socks, has hired Terry Fisher to lead the company’s domestic sales team. Fisher is based in Southern California where he led his own sales agency, Fisher Sales Inc., for 26 years…
BSN Sports Awards $250,000 in Victory Grants
Since September’s launch of the Victory Grant Program, BSN Sports, the flagship division of Sport Supply Group, Inc., has awarded $250,000 in grants to schools and athletic programs. Major grants have been awarded to public and private schools, YMCA
