SGB Update

Fits Named Official Sock of GoPro Mountain Games

Fits of Niota, TN has secured the sponsorship as the Official Sock of the 2014 GoPro Mountain Games, the country's largest celebration of adventure sports held each year in Vail, CO (June 5 – 8, 2014)…

Outdoor Nation Awards 17 Paddlesports Grants

The Outdoor Foundation has awarded grants to 17 projects from a pool of 159 applications in its latest round of its Paddle Nation Grant Program, which seeks to connect young people to their rivers, streams, lakes and oceans…

Everlast Opens First Training Gym

Everlast Worldwide has opened The Everlast Lab, a fitness training facility located in Hoboken, NJ that offers a variety of cross-functional fitness programs designed to evolve the way people train. The Lab is the first of several highly anticipated Everl

We Are Golf Visits Capitol Hill for National Golf Day

We Are Golf – a coalition of the game’s leading associations and industry partners – visited Capitol Hill for the seventh annual National Golf Day to showcase golf’s nearly $70 billion economy, $4 billion annual charitable impact, environment

Champs Sports Introduces Eastbay Performance Zone

Foot Locker Inc. introduced its latest innovative retail collaboration: Eastbay Performance Zone at Champs Sports. Champs Sports is evolving and elevating the store experience by dedicating approximately 150 square feet in select stores…

Asics Opens First Store in Chicago

Chicago’s Bucktown neighborhood is now home to Asics America’s latest retail store. The more than 3,200-square-foott location includes Asics latest collections including running, training, volleyball and tennis…

Yue Yuen Estimates $37M Worker Provision over China Strike

Yue Yuen Industrial Holdings Ltd said it would make a preliminary provision of some $37 million to an employee benefit program at its Gaobu factory in southern China as part of an agreement that resolved a major strike…

Skechers Signs Pete Rose as Endorser

Skechers USA, Inc. has signed baseball great Pete Rose to join the team representing the successful men’s Relaxed Fit from Skechers footwear line. A new advertising campaign featuring Rose will begin in Fall 2014…

Smith Optics Makes New Hires

Smith Optics appointed Brian Cotsonas as eastern regional sales director for the brand. Eric Stumpner was named e-commerce and web development manager…

Soleus Announces Elite Running Team Trio

Soleus, a premier sports watch, GPS and Heart Rate Monitor company, announced Team Soleus Elite headlining with Kara Goucher, Alysia Montaño and Nick Symmonds…

Asics Runners Seek to Circumnavigate Mont Blanc

On June 21, the 2014 Summer Solstice and longest day of the year, two relay teams of the world’s best trail runners sponsored by Asics will attempt to circumnavigate Europe’s highest peak. The athletes will start at sunrise and have exactly 15

Stage Stores See Q1 Loss

Stage Stores, Inc. reported total sales from continuing operations for the first quarter were $372 million. Comparable store sales for the quarter decreased 0.2 percent…