Fits Named Official Sock of GoPro Mountain Games

Fits, an American brand of premium performance and lifestyle sock wear, will again have the opportunity to pamper the feet of world class outdoor athletes, sponsors and spectators at the 2015 GoPro Summer Mountain Games.

Professional and amateur athletes from around the world converge once more on the Mountain and in the Rivers of Vail, Colorado. In addition, Fits will be there as the Official Sock of the 2015 Summer GoPro Mountain Games.

The GoPro Mountain Games is the country's largest celebration of adventure sports, art and music and returns to Vail, Colorado June 4-7, 2015. The GoPro Mountain Games showcase more than 25 sports in professional and amateur categories for more than $100K in prize money.

“Finding the right sock is key to comfort and performance,” said Heather Lingerfelt, Director of Sales for Fits.

“We are very pleased and fortunate to have Fits as a long-time partner, not just for the GoPro Mountain Games but across many of Vail Valley Foundation’s events,” said Michael Imhof, Senior Vice President of Sales & Development at the Vail Valley Foundation. “The consistently positive consumer feedback we receive about Fits is a testament to the time and dedication Fits puts into designing and producing the highest quality product for active, outdoor enthusiasts.”

“Fits is honored to again be named the Official Sock Sponsor of 2015 GoPro Mountain Games,” says Jeff Seldin, Territory Manager at Fits.  “Stop by the Fits booth during the GoPro Mountain Games wearing any pair of Fits and you’ll get a free pair of our New Performance Trail Socks – while supplies last.”

Fits is a premium sock brand manufactured at Crescent Sock Co. in Niota, TN, the oldest continually operated family run hosiery mill in the United States.  Fits combines a century’s worth of experience with materials, technology and quality control that far exceeds industry standards.

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Fits Named Official Sock of GoPro Mountain Games

Fits of Niota, TN has  secured the sponsorship as the Official Sock of the 2014 GoPro Mountain Games, the country's largest celebration of adventure sports held each year in Vail, CO (June 5 – 8, 2014).


Last year an estimated 53,000 people attended the world-class outdoor games, including over 3,000 professional and amateur athletes. This year is expected to top those numbers and produce an unmatched outdoor festival replete with free evening concerts, sport competitions, video and photo competitions, and art.


“Fits is very pleased to be named the Official Sock Provider of this year’s GoPro Mountain Games,” said Heather Lingerfelt, director of sales at FITS, “The Games are truly a world-class outdoor festival and we’re just glad to play a small role in keeping everyone’s feet happy and comfortable.”

“We are excited to have Fits join us as the Official Sock of the 2014 Mountain Games,” explained Ceil Folz, president of the Vail Valley Foundation, the organizer of the GoPro Mountain Games. “For the athletes and spectators alike we know it all starts with our feet, and with FITS’ rich American manufacturing history and proven form-fitting sock technology, Fits is-quite simply-the perfect fit!”




About FITS

FITS is a premium sock brand manufactured at Crescent Sock Company in Niota TN. Established 112 years ago, Crescent is the oldest continually operated family run hosiery mill in the United States. FITS incorporates innovative, proprietary engineering and technology to create the most comfortable, best fitting sock in the world. FITS are distributed in over 300 retail outlets around the country and on-line. Contact FITS at 1-855-855-6460 or at


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