Skechers USA, Inc. has signed baseball great Pete Rose to join the team representing the successful men’s Relaxed Fit from Skechers footwear line. A new advertising campaign featuring Rose will begin in Fall 2014.
Pete Rose’s campaign launches with a new television commercial utilizing the same humorous tone as previous spots for Relaxed Fit footwear starring Joe Montana and Mark Cuban, as well as an upcoming spot with Joe Namath. The campaign will extend across all media with Rose appearing in print, outdoor, online and point-of-sale materials through 2015.
“I’ve loved these super comfortable Relaxed Fit shoes from the moment I first tried on a pair, so it makes perfect sense now that I’m working with Skechers,” said Pete Rose. “I can’t wait until everyone sees what we have planned. I know I’m in great company with the roster of legends that have worked on this campaign.”
“Our Relaxed Fit from Skechers campaign has been so successful because fans love seeing sports icons off the field,” added Michael Greenberg, president of Skechers. “We’re thrilled to bring Pete Rose on board and have a fantastic concept that plays to his unmatched talent and of course his notoriety as well. Pete will help drive the message that our comfortable footwear is the ideal way to help you stay relaxed in any situation.”
Rose spent the majority of his 26-year baseball career playing for and later managing the Cincinnati Reds. He still holds the all-time MLB records for hits (4,256), games played (3,562), at-bats (14,053), and singles (3,215). Rose passed the 200 hits mark in 10 different seasons and led the National League in hits seven times. Beyond the numerous records, Rose’s achievements include three World Series championships, three batting titles, an MVP award, two Gold Gloves awards, Rookie of the Year, and 17 All-Star appearances while playing five different positions (2B, LF, RF, 3B, 1B). Rose was named in 1999 as an outfielder to the MLB All-Century team that recognized the 100 greatest players of the past hundred years.
Relaxed Fit from Skechers footwear offers fashionable appeal with a spacious design that features a roomier fit, a unique Skechers Memory Foam footbed and instant comfort. The men’s footwear line is available in Skechers retail stores as well as department and footwear stores around the globe.
Skechers has a long history working with sports icons over the years. Advertising campaigns for the brand have also featured Meb Keflezighi, Wayne Gretzky, Karl Malone, Evander Holyfield, Kareem Abdul-Jabbar, Rick Fox, and Ronnie Lott.
