SGB Update

Horny Toad Rebrands as ‘ToadandCo’

Horny Toad, the 18-year-old outdoor lifestyle apparel brand will unveil its new brand name “Toad&Co” to the trade at the Outdoor Retailer Summer Market next month, followed by a fully integrated omni-channel consumer launch in February 2015…

Ruger Reschedules Q2 Earnings Announcement

Sturm, Ruger & Company, Inc. will announce its financial results for the second quarter and file its Quarterly Report on Form 10-Q on Tuesday, July 29, 2014, after the close of the stock market…

Rusted Rooster Media Adds to Staff

Rusted Rooster Media, a complete in-house production and consulting agency, announced that Katie Wilberding has joined the company as production and marketing coordinator.

Timberland Appoints New Brand President

Timberland promoted Stewart Whitney to brand president effective Oct. 5, 2014. Whitney led Timberland’s growth in the Asia Pacific region since 2008. He will report to Patrik Frisk, who has held the position since the brand’s 2011 acquisition

Red Fox to Sponsor USA Pro Challenge

Red Fox Wireless, the maker of wireless audio headphones and accessories, announced its partnership with the USA Pro Challenge professional cycling race…

Verde Bolsters Growth With Four New Hires

Verde Brand Communications made four new hires this month. They include Lars-Erik Johnson as account manager, Whitney Coombs as key account coordinator, Chris Primavera as account coordinator and Jenn Neubert as operations coordinator…

Club Ride Adds Two Reps, Hires Social Media Agency

Club Ride, which aims to become the leading casual-performance cycling apparel brand in North America, added two members to its sales team and has hired Verde PR to manage its social media efforts…

HanesBrands Q2 Earnings Climb

HanesBrands, the parent of Champion, Hanes and Gear for Sports, reported net sales increased 12 percent to $1.34 billion, adjusted operating profit excluding actions increased 27 percent to $231 million, and adjusted diluted EPS excluding actions increase

Rawlings Appoints Chief Operating Officer

Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation, named Jeff Fiorini as its chief operating officer. Fiorini will oversee the supply chain, product development and engineering, information technologies, and business planning and a