Big City Mountaineers Expanding to Northeast
Big City Mountaineers is working with a group of New England-based outdoor brands to bring its wilderness youth mentoring program to the Northeast…
Outdoor Retailer Open Air Demo Set for Aug. 5
Outdoor Retailer confirmed the line up of brand sponsored events and amenities that will be available next week at the Open Air Demo on Pineview Reservoir…
Exceed Company CEO Still Seeking Financing for LBO
Exceed Company Ltd. Chairman and CEO Shuipan Lin has still not lined up financing to take the company, which is one of China’s leading domestic sportswear brands, private…
Under Armour Signs NFL All-Pro Patrick Peterson
Under Armour has signed two-time first-team NFL All-Pro cornerback Patrick Peterson to a multi-year partnership. Selected to the Pro Bowl in each of his first three seasons, Peterson…
Dick’s SG Relocates Store in Monroeville, PA
Dick's Sporting Goods will be opening its relocated store this week at Monroeville Mall in Monroeville, PA (501 Monroeville Mall). Dick's will be celebrating the grand re-opening beginning at 10 a.m. on Sunday, Aug. 3…
Field and Stream to Open Another Pennsylvania Store
Field & Stream, the specialty hunting and fishing store owned by Dick’s Sporting Goods, will open a new store in Washington, PA on Sept. 12…
Eastbay Debuts High School Football Web Series Preparation Nation
Eastbay announced a new digital web series, titled Preparation Nation, about the unique training and pregame rituals of the most elite high school football programs in the U.S. Featuring cameos from top professional football players and some of America
Keen Hires Michael Minter as VP of Creative
Keen, Inc. hired its first in-house VP of creative, Michael Minter. It also announced the launch of its new Innovation Lab based in Portland, OR. He was most recently global creative director/global director of marketing at Sanuk…
Mizuno Announces Final Members of Golf Roster
Mizuno announced the final two members of “Team JPX,” completing the 12-person roster of “game-improvement” golf amateurs to be featured in the popular “Play Famously” campaign…
Adidas Outdoor Expands DryDye Collection for Spring 14
Adidas Outdoor has extended its DryDye apparel collection, which consists of shirts dyed using an innovative waterless techology, for Spring 2015…
Adidas to Sponsor Eastern Illinois University
Adidas entered into a five-year partnership with Eastern Illinois University. Adidas becomes the official athletic footwear, apparel and accessory brand of the Panthers through the 2019 season. Nike previously outfitted the school…
PeopleForBikes, IMBA Extend Agreement
PeopleForBikes reaffirmed its commitment to the International Mountain Bicycling Association (IMBA) with an agreement to support IMBA’s work developing mountain biking nationwide…
Outdoor Inspiration Award Nominations Open at Outsiders Ball
Outdoor Retailer has expanded its annual Outdoor Inspiration Awards, presented by Adidas Outdoor, to honor three new categories: retailers, non-profits and youth. Outdoor Retailer will begin soliciting nominations for those and its original categories – m
Primaloft Bringing Performance Down to Spring Garments
PrimaLoft Inc. is working with several outdoor brands to bring its Performance Down Blends to lightweight garments specifically designed for spring and summer activities…
Scott and Kona to Demo Bikes at EORA Summer Market
Scott and Kona are among the bike brands that will be available at the first Eastern Outdoor Reps Association's (EORA) New England and Mid-Atlantic Regional Summer Market Show Aug. 25-27 at the Killington Resort in Vermont…
