SGB Update

Skechers Signs Kelly Brook as Endorser

Skechers has signed model, actress and television presenter Kelly Brook to appear globally in the footwear company’s multi-platform marketing and social media campaigns through 2015. The British-born star…

Skechers Signs Demi Lovato

Skechers signed Demi Lovato, multi-platinum selling recording artist and actress, to appear in the footwear company’s global marketing and social media campaigns through 2016. Lovato, known for hit singles, “Give Your Heart a Break”, &#8

Crocs Plan Shifts Emphasis Back to Wholesale, E-Commerce Growth

Crocs, Inc. will kill SKUs, eliminate positions, close up to 100 stores and divest foreign subsidiaries as part of a new strategy that prioritizes profits over growth, the company announced Tuesday. Crocs also disclosed it will open a Global Commercial Ce

Competitor Group Appoints Meb Keflezighi VP of Running

Competitor Group, Inc. (CGI) named Meb Keflezighi its first vice president of running, effective immediately. The Boston Marathon winner will develop CGI's training content and directly contribute to the company's overall growth in the running i

Outsiders Ball Sponsors Finalized

The Outdoor Foundation confirmed the full roster of sponsors for the 2014 Outsiders Ball, which will be held in Salt Lake City on the eve of the Outdoor Retailer Summer Market…

OIA VantagePoint: Outdoor Product Sales Accelerate in June

Sales of outdoor products look to be picking up steam this summer as sales of outdoor footwear, apparel and hardgoods increased 6.8 percent to $1.18 billion in the five-week fiscal month of June. The growth trend for the month represented an acceleration

Made in USA Certification Company Settles with FTC

A company that provides a “Made in USA” certification seal to marketers has agreed to settle Federal Trade Commission charges that it deceived consumers by allowing companies to use the seal without either independently verifying that those co

Skullcandy Chief Sales and Revenue Officer

Skullcandy, Inc. appointed David Raffone as chief sales and revenue officer. He most recently served as vice president, U.S. Sales Division with Sony Electronics…