Mercury Marine Launches Repower Financing
Mercury Marine has launched a new repower finance program that will make it easier for consumers to get the engine performance they want with flexible financing for a broad range of buyers…
Eyeking Appoints EVP Product, Design and Marketing
Eyeking LLC, the eyewear specialist with licensed partners including Under Armour Eyewear and Hobie Polarized, appointed Timothy (Timm) Parker as EVP, product, design and marketing…
Ogio Hires Territory Manager
Ogio International Inc. announced golf retail veteran, Chris Ross, as the most recent addition to its expanding company direct employed sales team…
Speedo Launches Swim Fitness App
Speedo North America unveiled Speedo Fit, a new fitness app and companion website, designed to help swimmers of all levels set and reach their swim – and fitness – goals by providing platforms for motivation, guidance and community…
Mammut Provides Sneak Peak of Matterhorn Celebrations
Mammut released a stunning photo of the Matterhorn Wednesday, providing a sneak peak at preparations being taken for next summer's commemoration of the 150th anniversary of the first ascent of the mountain. The Austrian company will feature the image
California Ammo Ban to Cause Shortages and Price Spikes
The National Shooting Sports Foundation (NSSF) today released a new report demonstrating the negative effects that the State of California's ban on the use of traditional lead ammunition in hunting will have on hunters, the state's economy and w
Vail Resorts Launches EpicPromise to Engage Guests in Conservation
Vail Resorts, Inc. announced the launch of EpicPromise, a new brand platform designed to engage resort guests and residents of the communities where it operates in one of the company's core values, “Do good.”…
VF Corp. Lays Out Timberland’s Five-Year Growth Plan
VF Corp. executives laid out their plans to grow Timberland's revenues by $1.4 billion during the next five years to reach $3.1 billion by the end of 2019. Growth in the Americas region will account for nearly half of the anticipated $1.4 billion in
Deckers Brands Names Google Exec to Board
Deckers Brands appointed Google executive Bonita C. Stewart to its board of directors. Stewart brings a wealth of experience to Deckers spanning interactive marketing and brand development, as well as financial and operational management…
Local Boosters to Host Rep Breakfast at OIA Rendezvous
Outdoor Destination, a program of the Henderson County Partnership for Economic Development, will host a Manufacturing Networking Breakfast during Outdoor Industry Association’s (OIA) Rendezvous 2014 in Asheville, NC in October.
Local Boosters to Host Rep Breakfast at OIA Rendezvous
Outdoor Destination, a program of the Henderson County Partnership for Economic Development, will host a Manufacturing Networking Breakfast during Outdoor Industry Association’s (OIA) Rendezvous 2014 in Asheville, NC in October.
Skechers USA, Inc. Sues DB Shoe Company for Infringement
Skechers USA, Inc. filed a lawsuit against DB Shoe Company, LLC, a California-based retailer, for selling footwear that infringes on the popular Skechers Go Walk product line…
Confluence Outdoor Brands Back Gauley Fest, Again
Confluence Outdoor brands Dagger, Wave Sport, Adventure Technology and Bomber Gear are once again supporting American Whitewater at the 31st annual Gauley Fest in Summersville, W.V., this weekend, Sept. 19-20…
Russell Athletic Launches Fourth Annual ‘Fight Like Dylan Award’
Russell Brands, LLC, will begin accepting entries for the fourth annual Russell Athletic “Fight Like Dylan Award,” named in honor of Dylan Rebeor, a high school football player whose last wish was for his teammates to receive new uniforms. Through this in
SFIA Announces Major Campaign to Increase Sports Participation
At the 2014 SFIA Industry Leaders Summit in Chicago, SFIA Chairman & Mizuno, USA President Bob Puccini and SFIA President & CEO Tom Cove announced the SFIA Increase Participation Plan, the biggest initiative the sports and fitness industry has launched to
