International Case Company, distributors of Negrini luxury gun cases, announces the appointment of Jon Reddout as director of digital media and web commerce.

“We are very pleased with the addition of Jon and his role as a key executive on the Negrini team,” said Steve Lamboy, president and CEO of International Case Company/Negrini.

Reddout brings award-winning talent combined with invaluable technology, industry and media experience,” said Lamboy. “His formidable digital content, web development and video production skills provide valuable resources we intend to leverage as we create new market share and continue providing luxury gun cases to shooters and hunters in the U.S..

“This is an exciting time at Negrini,” said Reddout. “Weve recently implemented an affiliate program and extended it to our stocking dealers and sponsor websites making it easy for them to sell our products by using our shopping cart. This way our partners can carry what sells in their stores and extend our full line of products to their customers through”