SGB Update

Saucony Launches Whoa Marketing Campaign

Coinciding with the TCS New York City Marathon, Saucony is launching the Whoa marketing campaign, the new multichannel global marketing platform that “articulates − with just one word−the absolute expression of delight and surprise that runner

Asics Opens NYC Flagship Location

Asics opened a flagship location in New York City on 42nd Street between Broadway and Sixth Avenue. The store features a floor-to-ceiling glass exterior on the front of the building and an old New York City Subway car from 1961 inside…

TomTom Grew Sports Business in Third Quarter

TomTom reported that its sports business continued to gain traction in the third quarter as it improved awareness of its Cardio GPS watches, built out its sports distribution network and launched its first GPS watch for golfers…

Ruger to Report Q3 Earnings Today

Sturm, Ruger & Company, Inc. will file its quarterly report on Form 10-Q today (Wednesday, October 29, 2014) after the close of the stock market…

Big 5’s Q3 Net Down; Sales Trends Improving

Big 5 Sporting Goods reported a modest decline in third-quarter earnings due to continued softness in demand for firearms, ammunition and related products and the promotional retail climate. But sales turned positive in the second half of the quarter and

Skechers Launches NYC Marathon Marketing Campaign

Skechers Performance Division announced the release of a New York inspired advertising campaign and product line to celebrate the upcoming marathon in New York City on Nov. 2, 2014. The advertising campaign highlights the new spring 2015 GOrun 4 shoe and

Asics America Honors A Marathon Way Of Life

In celebration of every type of marathoner, Asics America, an official sponsor of the New York City Marathon for over 20 years, is bringing its “We Are Marathoners” campaign back to the Big Apple for this year's TCS New York City Marathon. The multi

Outdoor Research Hires Kinetic Reps in Mid-Atlantic

Outdoor Research, the Seattle-based manufacturer of high-performance technical outdoor apparel and accessories, hired Kinetic Reps to manage the brand’s growing sales in the Mid-Atlantic territory, effective Nov. 1…

RECALL: 5,000 Cane Creek Rear Shocks

Cane Creek Cycling Components Inc. of Fletcher, NC has recalled about 5,000 rear shocks sold in Canada and the United States this year because their high-speed rebound dials are labeled backwards…