SGB Update

Jack Wolfskin Names Esprit Exec as New CEO

Jack Wolfskin, Germany's leading domestic outdoor apparel, equipment and footwear brand, has appointed Melody Harris-Jensbach as Chief Executive with immediate effect. Michael Rupp, who has been at the helm since July 2012, decided for personal reaso

XRCEL Adds Pro Cyclist Mike King as a Brand Ambassador

New World Consumer Products LLC has added World Champion Cyclist Mike King as a brand ambassador for its flagship product, XRCEL, a cutting-edge sports performance fuel based on New World Pharmaceutical’s patented formulation…

GoPro Names Content Chief

GoPro appointed former media executive Zander Lurie as Senior Vice President of Media, effective immediately. Lurie will provide strategic leadership of the creation, curation and distribution of content. He will report to GoPro President Tony Bates…

Boot Barn Completes Initial Public Offering

Boot Barn Holdings, Inc. completed its previously announced initial public offering at $16.00 per share. The company sold a total of 5,750,000 shares of its common stock, which included 750,000 shares sold pursuant to the full exercise of the underwriter&

Lululemon Appoints EVP, Community and Brand

Lululemon Athletica Inc. appointed Duke Stump, formerly at Nike and Easton Sports, to its senior leadership team as executive vice president, community and brand, effective Dec. 1…

Under Armour Promotes Stafford and Mirchin

According to a regulatory filing with the Securities & Exchange Commission, Under Armour Inc. promoted Henry B. Stafford to chief merchandising officer, Matthew C. Mirchin to president, North America, and Adam Peake to EVP, global marketing….

Chaco Wraps Up 2014 Fit For Adventure Tour

Chaco said its “Fit for Adventure Tour,” including 8 music festivals, three college football games, two whitewater events, engaged more than 58,000 unique consumers and raised over $13,000 for Big City Mountaineers…

ATI Becomes NSSF’s Newest Voting Member

Advanced Technology International (ATI), a Wisconsin based manufacturer of U.S. made firearm accessories, has become one of the newest voting member of the National Shooting Sports Foundation (NSSF)…

BLACKHAWK! Launches Redesigned Website

BLACKHAWK! has debuted its new website designed to provide military personnel, law enforcement agents, everyday carry and recreational shooters with the latest updates regarding the company's product line…

Florida Sues Georgia Over Water Use

Florida Governor Rick Scott announced that the U. S. Supreme Court has agreed to take up Florida's lawsuit regarding Georgia's over-consumption of waters that is impacting the Apalachicola Bay region…

ASA Honors Big Rock Sports Executive

The American Sportfishing Association has recognized Big Rock Sports Senior Vice President of Industry Relations Gary Zurn with their Future of Fishing Award…