Adidas Displaces Nike as Arizona State University Licensee
Adidas will replace Nike as the official athletic footwear, apparel and accessory brand for the Arizona State University Sun Devils in an eight-year deal valued at $33.8 million…
Reebok Opens Four FitHub Stores in Southern California
Reebok opened four new retail locations in Southern California in November, putting the brand on track to open 11 U.S. locations by the end of the year…
Osmo Nutrition Names Will Garratt as CEO
Osmo Nutrition, the maker of hydration products, hired Will Garratt as its chief executive officer. He will work closely with Founder Dr. Stacy Sims, to enhance and accelerate product development efforts…
Transportation Group Approves 1,253 Miles of U.S. Bicycle Routes
The American Association of State Highway and Transportation Officials (AASHTO) has approved 1,253 miles of new U.S. Bicycle Routes (USBRs), according to the Adventure Cycling Association, which has been working with the standards setting body since 2005
Western Mountain Resort Bookings Ascend in November
Occupancy and revenue figures for the 2014-15 ski and snowboard season continued their upward trajectory at 19 mountain resorts in six western states last month, according to Denver-based DestiMetrics …
Under Armour Expected to Sign Andy Murray
Under Armour is set to sign Andy Murray, the British tennis star, to an endorsement deal, according to reports in the U.K. press…
Sunski Hires JAM Media Collective
Sunski, a sunglasses brand launched in 2012 on Kickstarter to target the $50 price point, has hired the boutique public relations and social media agency JAM Media Collective…
Nike Rebrands Nike ACG to NikeLab ACG
Nike Inc. is rebranding Nike ACG (All Conditions Gear), its extreme-weather sub-brand launched in 2009, to NikeLab ACG with a greater focus on urban markets…
NSGA Conference to Feature Golf Personality David Feherty
David Feherty, the former professional golfer and renowned announcer, will speak at the 51st Annual NSGA Management Conference & Team Dealer Summit in Austin, TX….
SIA Releases Snow Show Education Schedule
SnowSports Industries America (SIA) released an updated list of free educational opportunities available to registered Snow Show Attendees during the upcoming 2015 SIA Snow Show…
Spartan Race Selects Squaw Valley, Lake Tahoe As Site Of 2015 Championship
Spartan Race, the world's premier obstacle race series sponsored by Reebok, has chosen Squaw Valley, Lake Tahoe to host the annual 2015 Reebok Spartan Race World Championship October 3 – 4, 2015…
L.L.Bean Ups Annual Charitable Giving
L.L.Bean's board of directors approved an increase in spending on its Charitable Giving Program to $1.9 million, indicating the retailer saw improved results in 2014…
Shoe Carnival Announces New Share Repurchase Program
Shoe Carnival, Inc. announced that on Dec. 11, 2014, its board of directors authorized a new share repurchase program for up to $25 million of its outstanding common stock…
RECALL: 46,800 Uvex Bike Helmets
UVEX Sports Inc. is recalling about 46,800 bicycle helmets because the anchor for the helmet's chinstrap can fail, causing the helmets to slide off the head, posing a head injury hazard. The helmets also do not comply with the impact requirements of
NOCSAE Clears Way for Cascade Lacrosse to Re-Certify Helmet
The National Operating Committee on Standards for Athletic Equipment has approved a process for Cascade Lacrosse to recertify the model R lacrosse helmet…
