
MasterCraft Appoints New CEO and Chair as Fred Brightbill Exits
Brad Nelson will become the company’s new CEO and be appointed to its Board of Directors, effective March 18. Nelson succeeds Fred Brightbill who is retiring as CEO on March 18.

BPI Outdoors Promotes Dakota Russell to VP of Sales
As VP of Sales for its Bergara Division, Dakota Russell is responsible for managing four independent sales agencies and 40 sales reps.

Longwood Hockey Acquires Palm Beach Ice Works and Palm Beach Breakers
This transaction launches the beginning of Robbins, Laferriere and the Longwood Hockey team’s efforts to revolutionize hockey in South Florida.

Life Fitness Promotes Mahadevan to Chief Commercial Officer
Andrew Mahadevan has led Life Fitness’ Asia Pacific region as vice president and managing director since 2019. His promotion follows the retirement of Frank van de Ven, Life Fitness’ current chief commercial officer.

Sea to Summit Expands Sales Reach in U.S. and Canada
Tandem West Sales will represent Western Canada, Agence Quartier General will represent Québec, Canada, and Caraway and Co. will represent the California and the Southwest regions of the U.S.

Cascade Health & Fitness Hires National Sales Manager
Matt Hennessey was hired as the national sales manager for Cascade Health & Fitness.

Celsius Holdings Shares Jump After Posting Q4 Profit, Nearly Doubling Sales
North American revenue increased 97 percent to $333 million, up from $169 million for the prior-year fourth quarter. Management noted that the North American business was led by expansion in distribution points and higher SKUs per location.

Foundation Outdoor Group Makes Two Key Appointments
The company promoted Hunter McKamey to vice president, reporting to company President and COO Brook Oliva and added Rafael Llaneras to the sales organization covering southern Europe from his home base in Majorca, Spain.

Xponential Fitness Sees Wider Q4 Net Loss on Charges and One-Time Costs
The higher net loss was said to be the result of an increase in restructuring costs from the company-owned transition studios, lower overall profitability, and an increase in impairment of goodwill and other assets, partially offset by other one-time items..

St. Croix Rod Has Eyes On the Rockies and PNW with New Sales Agency Hire
The company has tapped HM Outdoors to represent the company’s fly fishing brand and products in the Northern Rocky-Mountain and Pacific Northwest states of Idaho, Montana, Wyoming, Oregon, Washington, and Alaska.

Black Diamond Parent Closes on Sale of Ammo Business
Clarus Corporation has completed the sale of its Precision Sport segment, which is comprised of Sierra Bullets, LLC and Barnes Bullets – Mona, LLC, to Bullseye Acquisitions, LLC, an affiliate of JDH Capital Company.

PPA Tour and Major League Pickleball Close Merger
The professional pickleball organizations Carvana PPA Tour (PPA Tour) and the MLP by Margaritaville (MLP) announced today the completion of the company’s previously announced merger and the formation of a singular pro pickleball holding company.

Orangetheory Fitness and Self Esteem Brands to Merge in All Stock Deal
The combination of Orangetheory Fitness, Anytime Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, and Stronger U Nutrition will represent $3.5 billion in systemwide sales and approximately 7,000 franchise locations across 50 countries.

Surf Expo and OR Parent Posts Net Loss for Q4 and Full Year
Emerald Holding, Inc., parent of the Outdoor Retailer and Surf Expo trade shows, reported fourth quarter 2023 revenues were $101.5 million, an increase of 8.4 percent versus the fourth quarter 2022.

Birkenstock Narrows Fiscal Q1 Loss as Smaller Regions Surge
Reported direct-to-consumer revenues increased 24 percent to €160.7 million, while Wholesale, or B2B revenues rose 19 percent to €140.4 million in the prior-year quarter.