SGB Update

Thélios Acquires Vuarnet from NEO Investment Partners

Thélios said it aims to restore the brand’s former glory, empowering Vuarnet to elevate its product quality and push the boundaries of innovation. Vuarnet’s mineral lens expertise will reportedly benefit Thélios to expand its know-how in this area.

Undefeated Opens First New York City Store

Undefeated, the Los Angeles-based sneaker and streetwear boutique, opened its first store in New York City in the Nolita section of downtown Manhattan.

HBI and G-III Apparel Partner on Champion and C9 Outerwear

The companies entered into a strategic multi-year licensing agreement for the design, production and distribution of outerwear for the Champion and C9 Champion brands in North America, including exploring opportunities across Champion’s global network as a key partner.

Nike Tops Gen-Z’s Rankings for Most Authentic Brand

Nike was ranked the “Most Authentic” brand in the active lifestyle and fashion space among Gen Z consumers in North America and Western Europe, according to YPulse, based on its latest demographic survey.

Sportsman’s Warehouse Swings to Second Quarter Loss as Comps Fall

The 11.8 percent net sales decrease was said to be primarily due to lower demand across all product categories and a decline in store traffic resulting from the continued impact of consumer inflationary pressures on discretionary spending, partially offset by the opening of 14 new stores.

BodyArmor to Enter Canada

Coca-Cola will launch the BodyArmor sports drink across Canada in January 2024, marking the brand’s first international expansion since BodyArmor was founded in 2011 and Coke’s late 2021 acquisition.

USTA Launches Investment Fund to Support Tennis Growth

The United States Tennis Association launched USTA Ventures through the USTA Strategic Investment Committee to acquire potential equity stakes in technologies and other companies to advance the growth of tennis in the U.S.

Lazydays Adds Two Board Members

Lazydays, an RV dealer, announced that Erika Serow gave notice that she is resigning from its Board of Directors for personal reasons, effective September 30. Concurrently, Lazydays appointed Suzanne Tager and Susan Scarola to the Board.