SGB Update

Björn Borg Brand Posts Q3 Sales Growth

Swedish sports fashion brand Björn Borg reported its Q3 net sales increased 5 percent to SEK 262.1 million ($25.5 million) from SEK 248.6 million in the 2022 corresponding period.

Evo Acquires Bergland Hotel in Japan

Evo will open its second branded hotel—Evo Hotel Hakuba. It follows the opening of Evo Hotel Salt Lake in 2022 in Salt Lake City, UT.

Buck Knives Welcomes VP of Sales

Buck Knives hired industry veteran Marty Carlson as VP of sales. Most recently, he was the senior director of sales – Camping and Watercraft for Johnson Outdoors.

ATSports Merges with Ace Sport Surfaces

ATSports, Inc. (Acrytech), the manufacturer of surface coatings for tennis, pickleball, basketball courts, and track fields, reported a strategic merger with Ace Sport Surfaces and launched its ATSports installation training division.

Outdoor Leaders Comment on Latest Outdoor Rec Economy Figures

The U.S. Bureau of Economic Analysis (BEA) reported the latest statistics, which show that outdoor recreation generates $1.1 trillion in economic output (2.2 percent of GDP), nearly 5 million jobs, and comprises 3.2 percent of U.S. employees, according to an early analysis by the Outdoor Recreation Roundtable.

Rally House Opens in Dallas

Rally House opened its first store in Dallas, TX. Rally House Cityplace Market opened on the north side, off US-75 and Lemmon Avenue.

Record Traffic Forecasted for Thanksgiving Holiday Weekend

An estimated 182 million U.S. consumers plan to shop in-store and online from Thanksgiving Day through Cyber Monday this year, according to the annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. This figure is 15.7 million more consumers than last year and is the highest estimate since the NRF started tracking the data in 2017.

Alterra Expands Mountain Division Leadership

Alterra Mountain Co. hired Ron Cohen, president and COO of Mammoth Mountain and June Mountain, and Rob Perlman, president and COO, of Steamboat, to the newly created roles of executive vice president, regional operations.

Legacy Sports International Appoints COO

Legacy Sports International, a distributor/importer in the shooting sports industry, appointed Paul Lemke as its new chief operating officer.

Dr. Martens Appoints Apple Retail Director as Chief Brand Officer

Non-executive director Ije Nwokorie will join Dr. Martens as chief brand officer, effective February 1, 2024. In conjunction with assuming the CBO role, Nwokorie will cease to be a member of the Board and will step down as a member of the Audit and Risk, Nomination and Disclosure committees.