
Dick’s Sporting Goods Extends Partnership With Team USA
Dick’s Sporting Goods extended its support of Team USA and its athletes as the Official Sporting Goods Retail Sponsor through the 2018 Olympic and Paralympicc Winter Games in PyeongChang, South Korea.

ProForm Sponsors Disabled Cyclist Ride From Dallas To D.C.
ProForm, inventors of the ProForm Tour de France cycle and other equipment, signed on as lead sponsor for the Emmanuel’s Ride for Change — a 1,800-mile Dallas to D.C. ride beginning October 1, 2016.

Marika Activewear Enters GCE International Licensing Arrangement
Marika, a fast growing activewear and athleisure lifestyle brand, will expand into additional categories via a new licensing arrangement with legwear and hosiery company GCE International Inc.
Safilo Group Acquires Rest of Lenti
The acquisition bolsters the Italian group’s position in lens manufacturing, where it Group already owns Polaroid and Smith, which offers Chroma Pop technology.
Johnson Outdoors Board Adds Former Shopatron CEO
The owner of Minn Kota, Hummingbird, Eureka!, Jetboil and Ocean Kayak appointed Edward Stevens to its board of directors, which bid adieu to W. Lee McCollum.

High School Sports Participation Increases For 27th Consecutive Year
The annual report from the National Federation of State High School Associations (NFHS) was marked by a stabilization in football participation, although track and field registered the largest increase in participants for both boys and girls.
Deloitte Sees Holiday Sales Increasing 3.6 To 4 Percent
The gains will be boosted by a 17 to 19 percent increase in e-commerce sales.
SFIA And PHIT Coalition Promote PHIT Act To Congress
SFIA officials along with 15 PHIT Coalition organizations and companies met last week with Congress to promote the Personal Health Investment Today (PHIT) Act.
Microban Receives Bluesign Approval For Scentry BC100
Microban International Ltd., a textile odor control and prevention company, received a Bluesign system blue product rating for its Scentry BC100, an odor capture treatment for textiles. Scentry BC100 is a non-antimicrobial solution designed to absorb body odors in clothing and footwear made from polyester, spandex, nylon and synthetic blends caused by organic chemical compounds. […]
Outdoor Industry Vets Form Consulting Firm
Two outdoor industry veterans, Joe Campisi and Tony Manzella, have formed a “fee free” consulting firm aimed at the active lifestyle space.
MEC To Host Outdoor Nation Summit
The Canadian outdoor specialty retailer is expecting 75 people aged 18 to 35 to participate in Outdoor Nation’s Think Outside Summit this weekend in Quebec.
Superfeet Plans 3D Printed Insoles
The insoles are the result of a partnership with innovation firm Jabil and an investment in SafeSize, a digital 3D scanning technology platform.
NFL Collaborates With Music Stars On Apparel Collection
The NFL has partnered with Teespring to launch #MyTeamMyCity, a limited-edition collection featuring officially licensed apparel designed by more than 30 major musical artists including Dierks Bentley, Eminem, Fall Out Boy and Fergie.

RECALL: 3,000 Fuji And Breezer Bikes
Advanced Sports International of Philadelphia has recalled some Model Year 2017 bicycles because the top clamp on their seat posts can crack.
SFIA Organizes Members Around Tariff Relief
The Sports & Fitness Industry Association (SFIA) has begun working with its members on petitions requesting tariff relief consideration in an effort to maximize duty relief on eligible imports.